Industry Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct research and monitor trends in e-commerce, direct-to-consumer (DTC), paid media, and creative sectors.

• Create articles, LinkedIn posts, newsletters, and reports that position Odyssey as a leader in performance marketing thought.

• Analyze changes across platforms such as Meta, TikTok, and Google, and distill them into insights that are accessible to clients and prospects.

• Extract insights from internal campaign data and case studies to provide statistics, benchmarks, and compelling content narratives.

• Collaborate with leadership and account teams to generate content ideas based on client engagements.

• Develop and manage a content calendar for the blog, LinkedIn, and newsletters.

• Assist in creating sales materials, presentations, and one-pagers rooted in original data or research.

• Keep an eye on competitors and industry publications.

• Monitor content performance metrics, including engagement, reach, and inbound leads, and make adjustments as needed.

⛳️ Requirements

• A bachelor's degree or equivalent experience is required.

• 2-4 years of experience in research, analysis, content marketing, or communications roles.

• Excellent writing skills with the capacity to transform data into engaging and comprehensible narratives.

• Proficiency in data handling, including spreadsheets, campaign dashboards, and platform reporting tools.

• A genuine passion for e-commerce, DTC brands, and digital marketing trends.

• Capability to independently source, research, and produce content with minimal supervision.

• Positive attitude with the ability to thrive in a start-up environment characterized by daily uncertainties.

• Familiarity with tools such as Notion, Motion, and LinkedIn analytics is a plus.

• Must be legally authorized to work in the United States without requiring sponsorship.

🏝️ Benefits

• Flexible paid time off (PTO).

• Fully remote working arrangement.

• Comprehensive health benefits fully sponsored by the employer.

• 401(k) plan with company matching.