Market Research Analyst – Market Intelligence

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Perform qualitative and quantitative market research to uncover industry trends, customer requirements, and avenues for growth.

• Evaluate market size, competitive environments, customer behavior, and emerging market possibilities.

• Plan and implement research projects, including surveys, interviews, focus groups, and competitive assessments.

• Gather, clean, analyze, and interpret extensive datasets.

• Create customer segmentation models, buyer personas, and assessments of market opportunities.

• Track competitor activities, pricing strategies, product launches, and industry trends.

• Collaborate with teams from Product, Marketing, Sales, Customer Success, and Executive Leadership.

• Prepare executive reports, dashboards, presentations, and strategic recommendations.

• Assist with go-to-market strategies, product launches, pricing decisions, and expansion efforts.

• Identify business risks, market gaps, and customer challenges.

• Leverage AI-driven research and analytics tools to enhance efficiency and insight generation.

• Complete a one-way video interview as the subsequent step in the hiring process.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related discipline.

• Over 3 years of experience in Market Research, Business Intelligence, Consumer Insights, or Competitive Intelligence.

• Background in supporting SaaS, Retail, eCommerce, Technology, Consumer Goods, or Digital Services sectors.

• Strong analytical and quantitative capabilities.

• Advanced skills in Microsoft Excel.

• Familiarity with BI tools such as Power BI or Tableau.

• Experience in conducting both qualitative and quantitative research.

• Solid understanding of customer segmentation, competitive analysis, and market trend identification.

• Exceptional presentation and data storytelling abilities.

• Proficient in professional English (B2+/C1 preferred).

• Capacity to work independently in a dynamic, remote, multicultural setting.

• Experience with one or more tools related to research, analytics, surveys, CRM, competitive intelligence, or AI as mentioned in the posting.

• Preferred: experience working with U.S.-based companies or international organizations.

• Preferred: familiarity with SaaS product research or Retail market analysis.

• Preferred: knowledge of SQL and data visualization tools.

• Preferred: experience utilizing AI-powered research and productivity tools.

• Preferred: understanding of pricing strategy, customer journey mapping, and product marketing.

• Preferred: experience presenting research findings to executive leadership.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement.

• Opportunity to shape business strategy, product development, and market growth.

• Collaboration with cross-functional teams.

• Access to state-of-the-art research technologies.

• Work within a multicultural environment.