Market Research Analyst – Market Intelligence

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Conduct qualitative and quantitative market research to uncover industry trends, customer requirements, and growth prospects.

• Analyze market size, competitive landscapes, customer behavior, and emerging market possibilities.

• Design and implement research projects, including surveys, interviews, focus groups, and competitive analyses.

• Gather, clean, analyze, and interpret extensive datasets.

• Create customer segmentation models, buyer personas, and assessments of market opportunities.

• Monitor competitor activities, pricing strategies, product launches, and developments within the industry.

• Collaborate with teams from Product, Marketing, Sales, Customer Success, and Executive Leadership.

• Prepare executive reports, dashboards, presentations, and strategic recommendations.

• Assist in go-to-market strategies, product launches, pricing decisions, and expansion initiatives.

• Identify business risks, market gaps, and customer pain points.

• Leverage AI-driven research and analytics tools to enhance efficiency and insight generation.

• Complete a One-Way Video Interview as part of the hiring process.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a related discipline.

• 3+ years of experience in Market Research, Business Intelligence, Consumer Insights, or Competitive Intelligence.

• Experience in supporting sectors such as SaaS, Retail, eCommerce, Technology, Consumer Goods, or Digital Services.

• Strong analytical and quantitative competencies.

• Advanced proficiency in Microsoft Excel.

• Familiarity with BI tools like Power BI or Tableau.

• Experience in conducting both qualitative and quantitative research.

• Solid understanding of customer segmentation, competitive analysis, and market trend identification.

• Exceptional presentation and data storytelling abilities.

• Proficiency in professional English (B2+/C1 preferred).

• Capacity to work independently in a fast-paced, remote, multicultural setting.

• Experience with research tools such as Statista, Similarweb, SEMrush, Google Trends, or SurveyMonkey.

• Ability to produce executive reports and business recommendations.

🏝️ Benefits

• Full-time employment.

• Remote work setup.

• Opportunity to shape business strategy, product development, and market expansion.

• Collaboration with cross-functional teams.

• Access to innovative research technologies and AI-powered tools.