Market Research Analyst – Market Intelligence

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Perform both qualitative and quantitative market research to uncover industry trends, customer requirements, and potential growth avenues.

• Evaluate market size, competitive dynamics, consumer behavior, and emerging market prospects.

• Plan and implement research initiatives, including surveys, interviews, focus groups, and competitive assessments.

• Gather, clean, analyze, and interpret extensive datasets.

• Produce actionable business insights and strategic guidance.

• Create customer segmentation models, buyer personas, and assessments of market opportunities.

• Keep track of competitor activities, pricing tactics, product introductions, and industry advancements.

• Work in collaboration with Product, Marketing, Sales, Customer Success, and Executive Leadership teams.

• Develop executive reports, dashboards, presentations, and strategic proposals.

• Assist in go-to-market strategies, product rollouts, pricing choices, and expansion projects.

• Recognize business risks, market deficiencies, and customer challenges.

• Leverage AI-driven research and analytics tools to enhance efficiency and insight generation.

• Complete a one-way video interview as the subsequent step in the hiring process.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Market Research, Finance, or a closely related field.

• Over 3 years of experience in Market Research, Business Intelligence, Consumer Insights, or Competitive Intelligence.

• Experience in supporting SaaS, Retail, eCommerce, Technology, Consumer Goods, or Digital Services sectors.

• Strong analytical and quantitative capabilities.

• Advanced skills in Microsoft Excel.

• Familiarity with BI tools such as Power BI or Tableau.

• Experience in conducting both qualitative and quantitative research.

• In-depth knowledge of customer segmentation, competitive analysis, and market trend identification.

• Exceptional presentation and storytelling skills with data.

• Professional proficiency in English (B2+/C1 preferred).

• Ability to operate independently in a fast-paced, remote, multicultural setting.

• Experience with research tools such as Statista, Similarweb, SEMrush, Google Trends, or SurveyMonkey.

• Capability to create executive reports and business recommendations.

• Preferred: experience assisting U.S.-based companies or international organizations.

• Preferred: background in SaaS product research or Retail market analysis.

• Preferred: knowledge of SQL and data visualization platforms.

• Preferred: experience utilizing AI-driven research and productivity tools.

• Preferred: understanding of pricing strategy, customer journey mapping, and product marketing.

• Preferred: experience presenting research findings to executive leadership.

🏝️ Benefits

• Full-time employment.

• Remote work from Mexico.

• Opportunity to collaborate with cross-functional and multicultural teams.

• Chance to influence business strategy, product development, and market expansion.

• Access to state-of-the-art research technologies and AI-powered tools.

• Professional development through engagement with U.S.-based organizations and competitive markets.