Manager, Tours and Events

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive consumer interest and ticket sales for Active Interest Media's portfolio, which includes around 15 tours and events each year.

• Create and implement marketing campaigns that transform awareness into registrations.

• Take ownership of marketing, audience expansion, ticket sales, and revenue objectives.

• Oversee campaigns for multiple events at various stages of their sales cycles.

• Identify opportunities for conversion and devise innovative methods to engage potential attendees.

• Execute email campaigns that encompass prospecting, launches, early-bird promotions, deadline or price-increase campaigns, spotlights, last-chance pushes, final registration efforts, nurturing, and remarketing.

• Lead outreach and promotional initiatives targeting communities, organizations, partners, influencers, industry groups, clubs, and other pertinent audiences.

• Manage and enhance paid media campaigns across search, social, display, and retargeting platforms.

• Analyze performance metrics and implement modifications to campaigns to boost outcomes.

⛳️ Requirements

• Take responsibility for ticket and tour sales objectives for approximately 15 annual events and tours.

• Develop and implement marketing strategies aimed at meeting or surpassing registration and revenue goals.

• Actively seek out opportunities to boost ticket sales and adjust campaign strategies based on registration trends, performance metrics, audience behavior, and remaining inventory.

• Create and manage email marketing campaigns throughout the event lifecycle.

• Lead direct outreach and promotional activities aimed at relevant communities, organizations, partners, influencers, industry groups, clubs, and other audiences.

• Manage and optimize paid media campaigns across search, social, display, and retargeting channels.

• Regularly monitor performance and utilize performance data to refine audience targeting, messaging, offers, pricing, landing pages, and campaign timing.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment with options for remote work.

• Access to exclusive events and networking opportunities.

• Comprehensive health and wellness benefits.