Manager, Social Commerce

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily operations of TikTok Shop, which includes managing product listings, PDP content, pricing strategies, promotions, inventory alignment, and health metrics for the Shop and fulfillment.

• Develop and expand the TikTok Shop affiliate program by recruiting, seeding, and activating creators, establishing commission structures, and overseeing targeted collaborations and open plans.

• Recognize high-performing content and enhance it with GMV Max and Spark Ads in collaboration with the Growth and Influencer teams.

• Plan and carry out creator-hosted LIVE sessions while also evaluating brand-hosted LIVEs, covering aspects such as run-of-show, offers, talent management, and post-show analysis.

• Direct OUAI's involvement in TikTok Shop platform events, including Brand Days, TTS promotions, and Black Friday/Cyber Monday.

• Take ownership of the social commerce roadmap, revenue forecasts, and budgeting.

• Align TikTok Shop pricing, promotions, and bundles with Amazon Marketplace, DTC, and retail partners; maintain a joint promotional calendar while safeguarding brand margins and price integrity.

• Monitor and report on GMV, orders, AOV, top SKUs, creator productivity, content velocity, and TTS contribution margins; provide weekly and monthly performance updates to the Director of Growth.

• Conduct structured tests on offers, bundles, creator tiers, content formats, and LIVE cadence; convert insights into actionable playbooks.

• Maintain relationships with platform partner managers, agencies, and tools for affiliate, sampling, and analytics.

• Ensure that creator content and claims comply with FTC disclosure guidelines, platform policies, and OUAI brand and regulatory standards.

• Keep track of platform updates, new features, and competitor activities within the beauty and haircare sectors.

• Report directly to the Director of Growth within the Digital team.

⛳️ Requirements

• 3-4+ years of experience in e-commerce, social commerce, influencer marketing, or growth strategies.

• At least 2 years of hands-on experience managing a TikTok Shop, demonstrating a successful history of increasing GMV through affiliates and content.

• Background in the beauty, personal care, or another consumer brand sector.

• Familiarity with affiliate and creator tools such as Cruva, Grin, CreatorIQ, Kin, or similar platforms.

• Strong analytical abilities: adept at creating forecasts, working with spreadsheets, and transforming platform data into actionable recommendations.

• In-depth understanding of creator culture and short-form content dynamics.

• Exceptional project management and communication skills; capable of managing multiple launches, LIVEs, and creator pipelines simultaneously.

• Experience with TikTok Ads Manager, GMV Max, Spark Ads, and Amazon Ads.

• On-camera or LIVE-hosting experience preferred.

• Proven experience launching social commerce initiatives in new markets (e.g., UK, Canada).

🏝️ Benefits

• Annual Base Salary Range is $100,000 - $110,000K (based on experience).

• Medical + Dental + Vision coverage.

• Unlimited Paid Time Off (PTO).

• 25+ Paid Holidays.

• Matching 401k program.

• Quarterly OUAI Product Stipend + Employee Discounts.

• Flex Fridays.

• Employee Health Savings Account (HSA) and Flexible Spending Account (FSA).

• Charity matching and education reimbursement programs.

• Move Your OUAI (Exercise Reimbursement) initiative.