Manager, Retail Accounts – Trade Marketing

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Oversee relationships with major national retail partners and strategic accounts.

• Create and implement account strategies that align with the company’s objectives and retail growth goals.

• Discover opportunities to broaden distribution, enhance placement, and boost account performance.

• Lead the preparation for line reviews, client meetings, and the launch of new products.

• Negotiate trading agreements, promotional funding, and range commitments.

• Manage product placement, promotional schedules, and merchandising across both physical and digital channels.

• Collaborate with Brand to execute retail programs and activations.

• Ensure initiatives comply with brand standards, retailer requirements, and commercial goals.

• Drive consistent execution across physical retail and online environments.

• Assist with trade marketing efforts, including merchandising, POS, displays, and promotional activations.

• Support in-store education initiatives.

• Utilize shopper insights and performance analytics to refine campaigns, velocity, and repeat purchases.

• Manage trade marketing budgets and create scalable processes, tools, and reporting frameworks.

• Take ownership of account forecasts and track performance against plans.

• Analyze sales, distribution, and promotional performance to pinpoint risks and growth prospects.

• Collaborate with Demand Planning and Supply Chain to ensure in-stock performance.

• Assess promotional effectiveness and trade investment ROI.

• Oversee account-level financial performance and trade expenditures.

• Work alongside Finance on forecasting, planning, and profitability analysis.

• Act as the primary point of contact for designated retail accounts.

• Cultivate relationships with buyers, category managers, merchandising teams, and e-commerce partners.

• Collaborate with Brand, Supply Chain, Demand Planning, Finance, and Operations.

• Communicate customer needs, timelines, and risks to internal teams.

• Resolve operational challenges to ensure smooth execution.

• Monitor category trends, competitive activities, and retailer performance.

• Utilize retailer reports and internal analytics to guide recommendations and business decisions.

• Transform insights into actionable retail growth opportunities.

• Travel as necessary for customer meetings, line reviews, and industry events.

⛳️ Requirements

• Over 5 years of experience managing significant retail accounts within CPG across Europe; a background in supplements, wellness, or premium CPG is preferred.

• Proven track record of launching and driving growth with prominent retail partners.

• Experience in managing trade marketing, merchandising, and retail activation initiatives.

• Proficient in developing account strategies, forecasts, and promotional plans.

• Strong knowledge of retail buying processes, merchandising, and promotional planning.

• Experience working in both in-store and digital retail settings.

• Robust financial and analytical skills, including forecasting, trade management, and a thorough understanding of P&L.

• Ability to take high levels of ownership while closely collaborating with senior stakeholders.

• Experience working within highly cross-functional environments with multiple stakeholders.

• Excellent negotiation, communication, and relationship-building abilities.

• Capability to manage numerous priorities in a fast-paced, high-growth setting.

• Familiarity with syndicated data, retail analytics, or similar tools.

• A passion for health, wellness, and scaling a high-growth consumer brand.

🏝️ Benefits

• Competitive salary and performance-based incentive programs.

• A fully remote working environment (excluding Laboratory positions).

• Paid holidays.

• Company-wide reset and reflect days.

• Unlimited PTO (subject to your country of residence).

• In-person team gatherings.

• Access to AG1 products and branded merchandise.

• Monthly telecom stipend to help cover some home internet/wifi costs for eligible team members.

• All other benefits and insurances as mandated by law, based on your specific country of residence.

• Performance bonus.

• Stock option allocation for eligible positions.