Manager, Product Management – Content Management Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the product strategy, roadmap, and business outcomes for CMS products catering to government and destination marketing sectors.

• Define and implement AI-driven content management experiences for the creation, organization, governance, optimization, personalization, and publication of content.

• Cultivate a deep understanding of government and destination clients, their workflows, governance requirements, audience needs, and organizational limitations.

• Engage with customers and prospects through discovery sessions, advisory meetings, roadmap validation, usability research, and strategic account engagement.

• Prototype concepts, workflows, and experiences to test ideas, validate assumptions, and accelerate learning.

• Utilize product development and AI-assisted tools to explore solutions while collaborating with engineering and design teams on production-ready products.

• Balance improvements to existing products, platform modernization, customer commitments, technical sustainability, and innovation.

• Collaborate with engineering, architecture, UX, data, and AI teams to deliver scalable, intuitive, and reliable experiences.

• Establish a platform strategy that supports government agencies and destination marketing organizations.

• Lead product discovery and prioritization efforts using customer insights, product data, market analysis, commercial opportunities, technical considerations, and company strategy.

• Own outcomes related to adoption, engagement, satisfaction, retention, expansion, revenue growth, operational efficiency, and platform health.

• Identify opportunities for packaging, pricing, bundling, upgrades, and cross-selling.

• Conduct market and competitive analysis within government technology, destination marketing technology, digital experience platforms, CMS solutions, and AI-enabled content tools.

• Partner with product marketing and go-to-market teams for positioning, launches, sales enablement, customer communications, and market readiness.

• Communicate strategy, roadmap decisions, trade-offs, risks, and results to executives, customers, and cross-functional teams.

• Drive alignment across Product, Engineering, Design, Sales, Marketing, Customer Success, Services, Finance, Legal, Security, and executive leadership.

• Lead, mentor, and develop product managers and product owners.

• Establish ownership, expectations, goals, and decision-making frameworks.

• Conduct one-on-one meetings, provide performance feedback, and support the professional development of direct reports.

• Foster a product culture focused on customer discovery, prototyping, evidence-based decisions, accountability, experimentation, and measurable outcomes.

• Coach the team on responsible AI usage during product discovery, prototyping, analysis, planning, documentation, and delivery.

• Own the vision, strategy, roadmap, investment plans, prototypes, requirements, business cases, success metrics, pricing and go-to-market recommendations, executive updates, and team development plans for the CMS portfolio.

⛳️ Requirements

• Extensive B2B SaaS or enterprise product management experience, preferably with CMS, digital experience, or website platforms.

• Strong customer focus and a proven track record of leveraging direct customer engagement to shape product strategy.

• Hands-on experience in prototyping products and features, including AI-assisted tools.

• Experience managing established products while developing new ones or leading modernization efforts.

• Familiarity with content workflows, governance, integrations, personalization, accessibility, and multichannel delivery.

• Experience delivering practical AI-enabled functionalities with a focus on security, privacy, and responsible use.

• Strong technical fluency and the ability to collaborate effectively with engineering, design, and go-to-market teams.

• Excellent communication skills and sound judgment in navigating ambiguity and competing priorities.

• 8+ years of experience in product management, including leadership of personnel.

• Demonstrated success in owning product strategy and business outcomes for complex software products or portfolios in B2B SaaS or enterprise technology.

• Experience in managing, mentoring, and developing product managers or product owners.

• Significant customer-facing experience, including discovery, validation, advisory sessions, strategic account engagement, or market research.

• Proven experience in prototyping new concepts and guiding new products or major capabilities from discovery to launch and adoption.

• Experience working closely with go-to-market teams on positioning, commercialization, customer readiness, and sales enablement.

• Preferred experience with CMS, digital experience platforms, website, content workflow, or web-publishing products.

• Preferred experience serving government agencies, public-sector organizations, destination marketing organizations, or customers that are highly regulated or mission-driven.

• Familiarity with accessibility, security, privacy, records management, governance, and public trust requirements is preferred.

• Experience with generative AI, intelligent content workflows, semantic search, personalization, content optimization, or AI-assisted authoring is preferred.

• Experience leading platform modernization, product consolidation, replatforming, or customer migration initiatives is preferred.

• Experience with product-led growth, packaging, pricing, monetization, retention, and expansion strategies is preferred.

• Preferred experience working within a matrixed organization.

• Responsible for maintaining the confidentiality, integrity, and availability of Granicus information assets.

• Responsible for ensuring the privacy of employee and customer data while completing required privacy training.

🏝️ Benefits

• Flexible Time Off

• Company-Wide Wellbeing Days

• Work From Home Reimbursement

• Multiple Health Plan Options, including a 100% employer-paid plan

• Employer HSA Contributions

• Fitness Reimbursement Program

• On-Demand Mental Health Support, including Headspace and other wellness tools

• Paid Parental Leave for birthing and non-birthing parents

• Traditional & Roth 401(k) with a generous company match

• Life & AD&D Insurance with 100% employer-paid coverage

• Online Learning Platforms

• Competitive Salary & Bonuses

• Employee Resource Groups

• Coffee with Mark sessions

• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more