Manager, Portfolio Marketing – Veterinary & Animal Health

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the vertical growth strategy and go-to-market approach for Penn Foster’s veterinary portfolio.

• Convert business priorities, market possibilities, customer insights, and commercial requirements into integrated strategies and go-to-market initiatives.

• Recognize emerging veterinary opportunities and formulate market assessments.

• Assess and prioritize markets, customer segments, and growth prospects.

• Provide recommendations on where the business should allocate resources and the rationale behind those choices.

• Act as a strategic collaborator with cross-functional leadership and Sales teams.

• Enhance understanding of commercial priorities, sales approaches, learner and customer dynamics, decision-makers, veterinary practices, and industry demands.

• Collaborate with sellers to grasp priority accounts, customer needs, and market challenges.

• Convert field insights into actionable go-to-market strategies and facilitate activation for priority accounts and markets.

• Craft market-, segment-, and audience-specific growth strategies encompassing messaging, campaigns, field engagement, conferences, content, and other channels.

• Design experiments to validate hypotheses, assess outcomes, and scale successful methodologies.

• Evaluate customer, commercial, campaign, workforce, industry, and competitor data.

• Integrate quantitative and qualitative insights to build compelling business cases.

• Collaborate across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other departments.

• Establish repeatable processes for planning, prioritization, measurement, and learning rhythms.

⛳️ Requirements

• A bachelor’s degree is required; preferred fields include Business, Marketing, Education, Healthcare, Veterinary Studies, Animal Health, or a related discipline.

• Over 7 years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a similar role.

• Experience in education, healthcare, veterinary, animal health, or related industries is preferred.

• Proven ability to turn data and customer insights into actionable business recommendations.

• Experience in developing go-to-market strategies and influencing cross-functional stakeholders.

• A background working with Sales or another commercial organization is highly preferred.

• Experience in a regulated, credentialed, or outcomes-driven market is an advantage.

• Strong strategic thinking, analytical capability, and business acumen.

• Ability to distill complex market and customer signals into clear recommendations and decisions.

• Demonstrated experience in partnering with Sales, commercial, product, and business leaders.

• Comfort in challenging assumptions while maintaining strong relationships with stakeholders.

• Ability to work autonomously, establish frameworks, and develop new capabilities in uncertain environments.

• Excellent written, verbal, facilitation, and executive communication skills.

• A genuine interest in veterinary education and animal health, with a quick ability to understand learner, practice, employer, credentialing, and industry dynamics.

• Must reside and conduct work within the United States.

• Willingness and ability to travel as required.

• Completion of necessary pre-employment screening requirements.

• Must complete employment eligibility verification using Form I-9.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Flexible spending accounts.

• Generous paid time off.

• Sponsored volunteer opportunities.

• A 401(k) plan with company matching.

• Complimentary access to all of our online programs.

• Remote work options.

• Occasional travel opportunities for team meetings, company events, conferences, and summits.