Manager, Portfolio Marketing – High School Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy for vertical growth and the go-to-market framework for High School Partnerships.

• Act as the strategic marketing collaborator with HSP leadership and Sales teams.

• Recognize emerging opportunities and create market assessments.

• Evaluate and prioritize states, regions, segments, and customer prospects.

• Formulate recommendations on investment areas for HSP and the rationale behind them.

• Grasp commercial priorities, sales strategies, school dynamics, decision-makers, and customer requirements.

• Convert field insights into actionable go-to-market strategies.

• Aid in the activation of priority accounts and markets.

• Create growth strategies tailored to specific states, regions, and segments encompassing messaging, campaigns, field engagement, conferences, content, and other channels.

• Design experiments, assess results, and amplify successful strategies.

• Evaluate customer, commercial, campaign, workforce, school, industry, and competitor data.

• Integrate quantitative and qualitative insights to construct business cases.

• Collaborate with teams across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and other departments.

• Establish repeatable processes for planning, prioritization, measurement, and learning.

• Create market intelligence and marketing planning processes that enhance focus, execution, and decision-making quality.

⛳️ Requirements

• Bachelor’s degree required; preference for fields such as Education, Higher Education, Business, Marketing, or related disciplines.

• Over 7 years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or similar roles.

• Proven capability to translate data and customer insights into actionable business proposals.

• Experience in developing go-to-market strategies and influencing cross-functional stakeholders.

• Prior experience in Sales or another commercial organization is highly preferred.

• Strong strategic thinking, analytical capabilities, and sound business judgment.

• Ability to distill complex market and customer signals into straightforward recommendations and choices.

• Demonstrated experience collaborating with Sales, commercial, product, or business leaders.

• Comfort in challenging assumptions while nurturing strong stakeholder relationships.

• Capacity to work independently, create structure, and build new capabilities amidst ambiguity.

• Excellent written, verbal, facilitation, and executive communication skills.

• Genuine curiosity about K–12 education and the ability to quickly understand school, counselor, administrator, and family dynamics.

• Must live and work within the United States.

• Willingness and ability to travel as required.

• Employees are expected to be on camera during meetings unless there are extenuating circumstances.

• Successful completion of all relevant pre-employment screening processes is required.

• Must complete employment eligibility verification (Form I-9), including remote verification and possibly in-person identity verification.

🏝️ Benefits

• Medical, dental, and vision insurance coverage.

• Flexible spending accounts.

• Generous paid time off policy.

• Sponsored opportunities for volunteering.

• A 401(k) plan with company matching contributions.

• Complimentary access to all of our online programs.

• Occasional travel for team meetings, company events, conferences, summits, and similar activities.