Manager, Portfolio Marketing – High School Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the vertical growth strategy and the go-to-market framework for High School Partnerships.

• Convert business objectives, market possibilities, customer feedback, and commercial requirements into cohesive strategies and go-to-market plans.

• Spot emerging opportunities and create market evaluations.

• Evaluate and prioritize states, regions, segments, and customer prospects.

• Act as a strategic ally to HSP leadership and the Sales team.

• Grasp commercial priorities, sales dynamics, school interactions, decision-makers, and customer requirements.

• Transform field insights into actionable go-to-market strategies.

• Aid in the activation of priority accounts and markets.

• Formulate growth strategies that are specific to states, regions, and segments encompassing messaging, campaigns, field engagement, conferences, content, and additional channels.

• Create tests, assess results, and scale successful methods.

• Examine data related to customers, commercial activities, campaigns, workforce, schools, industries, and competitors.

• Integrate quantitative and qualitative insights to construct business cases.

• Collaborate with teams across Marketing, Product, Sales, RevOps, Finance, Legal, Engineering, and others.

• Establish repeatable processes for planning, prioritization, measurement, and learning.

• Identify, size, and prioritize growth opportunities.

• Develop targeted growth strategies for priority states, regions, and schools.

• Document and scale successful strategies.

• Create dependable market intelligence and planning processes.

⛳️ Requirements

• A Bachelor’s degree is required; preferred fields include Education, Higher Education, Business, Marketing, or a related discipline.

• Over 7 years of experience in vertical marketing, strategic marketing, product marketing, commercial strategy, market intelligence, growth strategy, business development, or a related area.

• Proven ability to convert data and customer insights into actionable business recommendations.

• Experience in developing go-to-market strategies and influencing cross-functional stakeholders.

• Previous experience with Sales or another commercial organization is highly preferred.

• Strong strategic thinking, analytical skills, and business acumen.

• Ability to distill complex market and customer signals into clear recommendations and decisions.

• Established experience collaborating with Sales, commercial, product, or business leaders.

• Comfort in challenging assumptions while maintaining robust stakeholder relationships.

• Capability to work independently, create structure, and develop new competencies in uncertain environments.

• Excellent written, verbal, facilitation, and executive communication abilities.

• A keen interest in K–12 education with the ability to quickly learn about school, counselor, administrator, and family dynamics.

• Must reside and perform work within the United States.

• Must be willing and able to travel as necessary.

• Must fulfill applicable pre-employment screening requirements.

• Must complete employment eligibility verification via Form I-9.

• Employees are expected to be on camera during meetings unless there are extenuating circumstances.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Flexible spending accounts.

• Generous paid time off.

• Sponsored volunteer initiatives.

• A 401(k) plan with company matching.

• Complimentary access to all of our online programs.

• Remote work options.

• Occasional travel opportunities for team meetings, company events, conferences, and summits.