Manager, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid cost per new member as a quarterly objective.

• Manage budget pacing and allocation across five distinct channels.

• Develop, test, and scale strategies for affiliate, programmatic and streaming audio, Meta, and Reddit.

• Create campaigns, oversee partners and platforms, and optimize for member-level outcomes.

• Supervise programmatic and streaming audio partners, including planning, creative needs, measurement, and incrementality.

• Guide the paid search specialist on Google and Microsoft Ads.

• Design and execute structured tests for bid strategies and campaign types, including AI Max.

• Anticipate seasonality in addiction-treatment demand and cost per click.

• Maintain offline conversion tracking and value-based bidding.

• Ensure that paid activities comply with LegitScript certification and platform policy requirements.

• Develop and manage the affiliate program, encompassing partner recruitment, vetting, terms, quality tracking, and compensation.

• Collaborate with Legal and Compliance to structure affiliate and partner compensation, including EKRA and Anti-Kickback requirements.

• Oversee the conversion of website visitors to leads.

• Establish and manage a disciplined experimentation program for landing pages, creative, forms, and self-scheduling.

• Control the online self-scheduling experience and related forms.

• Partner on the development of landing pages, their publication, conversion, and discoverability.

• Maintain oversight of the funnel from the first impression to the submitted lead.

• Set conversion baselines and report on cost per new member and quality by channel.

• Utilize incrementality tests when attribution is insufficient.

• Engage in intake funnel reviews with Access and lifecycle teams.

• Ensure clean paid/non-paid attribution.

• Provide monthly performance reports against targets and clarify variances.

• Direct paid search and paid media specialists.

• Manage affiliate networks, programmatic/audio partners, and vendors.

• Maintain a quarterly functional plan detailing priorities, impact, ownership, and timelines.

⛳️ Requirements

• Approximately 5+ years of experience in performance or acquisition marketing.

• A minimum of 2 years managing a significant paid media budget.

• Hands-on expertise in at least three of the following: Google Ads, Microsoft Ads, affiliate, programmatic and streaming audio, Meta, and Reddit.

• In-depth knowledge in at least one of affiliate, programmatic and streaming audio, Meta, or Reddit; ideally two.

• Proven track record of launching a paid channel from scratch and scaling it using member-level or customer-level economics.

• Working knowledge of Google and Microsoft Ads sufficient to direct and audit a specialist.

• Demonstrated experience in running a structured experimentation program.

• Experience in building and defending reporting, measuring to the end of the funnel, and managing imperfect attribution.

• Familiarity with incrementality testing.

• Experience in directing specialists, contractors, or vendors.

• Experience managing at least one direct report is a plus.

• Strong decision-making skills within healthcare marketing compliance constraints.

• Ability to prioritize effectively under constraints and maintain a plan as conditions evolve.

• Helpful but not mandatory: experience in healthcare, behavioral health, or other regulated category marketing.

• Helpful but not mandatory: familiarity with LegitScript certification or addiction treatment advertising policy.

• Helpful but not mandatory: experience with affiliate programs on a network or platform.

• Helpful but not mandatory: experience with customer data platforms or call tracking tools.

• Helpful but not mandatory: experience working alongside a contact center or intake team on shared conversion targets.

• Helpful but not mandatory: experience across multiple states or markets.

🏝️ Benefits

• Generous Paid Time Off (prorated for new employees).

• 12 Vacation days.

• 12 Wellness (Sick) days.

• 3 Floating holidays.

• 9 Company-observed holidays.

• Jury Duty, Voting Leave, and other forms of paid time off may be available.

• Eleanor-paid medical and dental insurance plans.

• Affordable vision coverage.

• 401(k) plan with a 3% match.

• Short-term disability.

• Long Term Disability (employee paid).

• Life Insurance (Eleanor and employee-paid options).

• Paid Family & Medical Leave (PFML).

• Mindfulness App Reimbursement.

• EAP with eight face-to-face sessions.

• Virtual health and wellness visits covered by the medical plan.