Manager, Performance Creative Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy, direction, and execution of performance-focused creative across a portfolio of 2–5 clients.

• Ensure that all efforts align with client KPIs and channel goals.

• Convert performance data into creative guidance, testing roadmaps, hypotheses, and plans for iteration.

• Create ongoing static and video briefs based on platform best practices and performance insights.

• Develop messaging, hooks, headlines, and ad copy that are performance-driven and tailored to specific platforms, audiences, and campaign goals.

• Collaborate with Media teams on testing strategies, scaling opportunities, and enhancing performance.

• Work alongside Design and Production teams to bring concepts to fruition while overseeing timelines, budgets, and deliverables.

• Evaluate creative performance across various platforms and distill insights into actionable next steps.

• Utilize knowledge of platforms such as Meta, TikTok, YouTube, Amazon, and Programmatic to shape creative strategy.

• Present creative concepts, performance insights, and strategic recommendations to clients.

• Contribute to the development of creative testing frameworks, best practices, and collaborative processes across accounts.

• Identify opportunities for improving creative efficiency through tools, automation, and new technologies.

• Occasionally travel to client meetings, team gatherings, and/or events, estimated at 1–3 times annually.

• Report directly to the Director of Creative Operations & Production.

⛳️ Requirements

• Over 3 years of experience in performance creative, paid social, or a related area, ideally in an agency setting.

• More than 2 years of experience managing client relationships and delivering creative that aligns with performance metrics.

• Strong comprehension of the interaction between creative and media.

• Proven experience collaborating with media teams on testing, scaling, and optimization initiatives.

• Experience in converting performance data into actionable creative direction, taxonomy, testing hypotheses, and plans for iteration.

• Proficient knowledge of paid media platforms, particularly Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels.

• Capable of developing and refining messaging, hooks, headlines, and ad copy.

• Skilled at determining which creative concepts to scale, iterate, or pivot based on performance insights.

• Excellent organizational and project management abilities.

• Strong client-facing communication skills, including the ability to present creative work, performance insights, and strategic recommendations.

• Awareness of emerging trends, platform developments, and culturally relevant events.

• Proactively explores and utilizes AI tools and emerging technologies.

• Capacity to work collaboratively across Media, Design, Production, and Client Strategy teams.

• This position does not qualify for immigration sponsorship; candidates must be authorized to work in the U.S.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended holiday break during winter.

• Flexible work schedules.

• 100% paid parental leave.

• 401(k) matching.

• Comprehensive medical, dental, vision, life, and pet insurance.

• Sponsored life insurance.

• Short-term disability insurance along with additional voluntary insurance options.

• Annual Class Pass credits.

• Office hubs located in Los Angeles and New York offering learning and development opportunities, events, workspace, and in-person collaboration.