Ad Creative Strategist – Freelance

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Leverage Paintgun's Ads DNA framework to develop data-driven concepts that enhance ad performance across various platforms.

• Conduct research on competitors, social media comments, cultural trends, and audience insights to craft exceptional ad concepts.

• Collaborate with creators, copywriters, designers, and motion developers to transform ideas into compelling visual and written hooks.

• Execute structured creative sprints, evaluate performance data, and fine-tune strategies based on successful elements.

• Establish a rulebook of validated concepts for consistent optimization.

• Coordinate with media buyers, data analysts, and creative teams to ensure strategies align with performance marketing objectives.

• Promote a feedback-oriented culture to enhance creatives using insights from Ads DNA.

• Monitor social media trends, emerging platforms, and new advertising methodologies to maintain the relevance and effectiveness of concepts.

⛳️ Requirements

• A minimum of 3 years in creative strategy or performance marketing, with a strong emphasis on ad creative development for social media platforms.

• Proficient in analyzing creative performance data and translating insights into actionable creative strategies.

• Experience collaborating within cross-functional teams that include creators, copywriters, designers, and media buyers.

• Comprehensive understanding of cultural trends, consumer behavior, and emerging digital marketing strategies.

• Strong capability to connect creative insights with performance metrics, optimizing ad concepts to enhance engagement and conversion rates.

🏝️ Benefits

• Join a rapidly growing creative agency and make a direct impact on its success.

• Enjoy a flexible, remote-friendly position tailored to your schedule.

• Collaborate with a vibrant team and apply your expertise within the creative industry.