Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create innovative strategies, advertising concepts, hooks, angles, and messaging for paid social media campaigns.

• Perform research on customers, competitors, and the market to identify creative opportunities.

• Recognize customer pain points, desires, objections, and motivations for purchasing.

• Craft creative briefs and scripts for UGC creators, copywriters, video editors, and designers.

• Evaluate ad performance and pinpoint opportunities for creative testing and refinement.

• Collaborate with media buyers and creative teams to enhance campaign effectiveness.

• Develop and assess creative concepts across Meta, TikTok, YouTube, and other paid media platforms.

• Keep abreast of advertising trends, consumer behaviors, platform changes, and new creative formats.

⛳️ Requirements

• Proven experience in creative strategy, direct-response marketing, DTC, eCommerce, SaaS, lead generation, or performance marketing.

• Comprehensive understanding of paid social advertising, especially on Meta, TikTok, and/or YouTube.

• Demonstrated ability to create engaging hooks, angles, advertising concepts, and messaging.

• Excellent copywriting, research, and communication abilities.

• Knowledge of customer psychology and principles of direct-response marketing.

• Capability to leverage creative performance data to guide testing and strategic decisions.

• Comfortable working alongside founders and cross-functional marketing teams.

• Proficient in working independently in a remote, fast-paced, asynchronous environment.

• Strong sense of ownership, attention to detail, and ability to implement tasks without constant oversight.

• Experience collaborating with 7–8 figure DTC or eCommerce brands (bonus).

• Familiarity with scaling paid social campaigns (bonus).

• Background in UGC ads, VSLs, advertorials, or other direct-response formats (bonus).

• Experience in customer research, social listening, or competitor analysis (bonus).

• A portfolio that highlights high-performing ad creatives and measurable outcomes (bonus).

• Experience working closely with media buyers and performance marketers (bonus).

🏝️ Benefits

• Remote and flexible working opportunities.

• Compensation, schedule, and benefits vary based on the client and opportunity.