Creative Strategist – DTC Health & Wellness

This is a fully remote position, open to applicants in United States.

📋 Description

• Create innovative strategies, concepts, hooks, angles, and messaging for paid social media campaigns.

• Generate 5 video concepts and 5 image concepts each week.

• Perform research on customers, competitors, and market trends.

• Craft briefs and scripts for user-generated content (UGC) creators, editors, and designers.

• Evaluate creative performance and provide guidance for testing and iteration.

• Collaborate with the creative team and marketing stakeholders.

• Design creative content for platforms such as Meta, TikTok, YouTube, and other paid channels.

⛳️ Requirements

• Minimum of 3 years of experience in creative strategy, direct-to-consumer (DTC)/eCommerce, direct-response, or performance marketing.

• Background in health, supplements, pain management, or wellness.

• Exceptional skills in creative direction and copywriting.

• Knowledge of customer psychology and direct-response marketing principles.

• Capability to create engaging hooks, angles, and ad concepts.

• Strong abilities in research, communication, and organization.

• Comfortable working independently and taking initiative.

• Availability to work within European or Asian time zones.

• Must be dedicated exclusively to the company.

• Experience with 7–8 figure DTC/eCommerce brands is a plus.

• Familiarity with user-generated content (UGC), video sales letters (VSLs), advertorials, or direct-response creative is a bonus.

• Experience with AI creative tools is an added advantage.

• Background in collaborating with media buyers or performance marketers is a bonus.

• A portfolio demonstrating strong creative work and multiple 3–5 minute VSL samples is a bonus.

🏝️ Benefits

• Additional compensation based on performance.

• Significant influence over creative strategy and direction.

• Opportunity to work closely with video editors, a graphic designer, and a UGC Manager.

• Chance to shape creative projects from research and ideation to execution.