Manager, Lifecycle Marketing Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a team of data analysts focused on lifecycle, promotions, and CRM.

• Provide clear, data-driven insights and recommendations to senior leadership.

• Take ownership of measuring promotional and reinvestment expenditures, including incrementality, ROI, and offer optimization.

• Establish experimentation standards across lifecycle and CRM, such as hypothesis formulation, test design, power analysis, and holdout strategy.

• Assess and enhance lifecycle programs including onboarding, first-time deposit conversion, retention, and reactivation.

• Create strategies for targeting, pricing, and measurement aimed at increasing cross-product adoption and executing cross-sell campaigns.

• Collaborate with the CRM team to define audience, eligibility, and trigger logic for campaigns executed in Braze.

• Develop scalable analytics solutions, including automated test readouts, continuous holdouts, and audience pipelines.

• Propel the adoption of AI tools and incorporate LLMs into analytics and lifecycle workflows.

⛳️ Requirements

• Minimum of 5 years of experience in lifecycle, CRM, retention, or growth analytics.

• At least 1 year of experience in managing analysts.

• Demonstrated experience in measuring and optimizing promotional, incentive, or reinvestment expenditures.

• Extensive experience in experimentation, encompassing A/B testing, holdout design, and power analysis.

• Experience in supporting targeted and triggered lifecycle programs at scale.

• Experience working with CRM teams and platforms, with a strong preference for Braze.

• Practical experience utilizing AI tools (e.g., LLMs, coding assistants) within analytics workflows and mentoring others to adopt these tools.

• Proficient in SQL.

• Familiarity with Tableau or similar BI tools, with a strong preference for Tableau.

• Proficient in Excel.

• Excellent communication skills, with experience in presenting to senior leadership.

• Capability to influence cross-functional partners in Lifecycle, CRM, Promotions, Finance, and Product.

• Comfortable balancing hands-on tasks with team leadership responsibilities.

• Must have authorization to work for any employer in the U.S.; employment visa sponsorship is not available.

🏝️ Benefits

• Company-subsidized medical, dental, & vision plans.

• 401(k) plan with company matching.

• Annual bonus opportunities.

• Flexible PTO to promote a healthy work/life balance (strongly encouraged 2 weeks!).

• Generous paid leave programs, including 16-week paid parental leave and disability benefits.

• Workplace flexibility and modern work hours focused on achieving results rather than clocking hours.

• Company-wide in-person events and team outings.

• Lifestyle enhancement program.

• Company-provided equipment (Windows & Mac options available).

• Annual performance reviews with opportunities for growth and career development.