Manager, Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and implement integrated marketing campaigns across owned, earned, and paid media channels.

• Create campaign briefs that align channel owners, creative teams, and external partners.

• Oversee the marketing calendar, coordinating product launches, promotions, and ongoing programs.

• Manage the photoshoot schedule and budget while optimizing costs.

• Collaborate with merchandising and operations teams regarding product positioning and release schedules.

• Establish and monitor campaign KPIs, compiling cross-channel performance insights for leadership review.

• Advocate for brand consistency across all customer interactions.

• Handle marketing deliverables for brand partnerships, including co-branded campaigns, emails, social media placements, and photoshoot integrations.

• Act as the primary contact for partner marketing teams, coordinating deadlines and deliverables.

• Brief both internal stakeholders and external partners on campaign specifications.

• Monitor partnership campaign outcomes and suggest strategies to strengthen high-performing relationships.

• Supervise and mentor two direct reports: a Marketing Associate and a Graphic Designer.

• Manage and maintain the Asana project management system, including templates, workflows, and processes.

• Coordinate timelines and deliverables across email, SMS, paid media, social platforms, and e-commerce channels.

• Conduct weekly creative and project reviews, proactively addressing deadline shifts.

• Document go-to-market strategies and convert them into actionable deliverables.

• Translate brand and business objectives into effective marketing plans and timelines.

• Ensure marketing calendars align with merchandising highlights, product storytelling priorities, and business requirements.

• Collaborate on email and SMS programming, managing lifecycle and promotional sends.

• Direct send schedules, audience segmentation, and performance reporting.

⛳️ Requirements

• 3-5+ years of marketing experience, including a minimum of 2 years in an integrated or campaign-focused position within a fashion, luxury, or lifestyle ecommerce brand.

• Experience in managing or mentoring junior team members.

• Demonstrated ability to develop and implement multi-channel campaigns that create cohesive brand experiences and yield measurable outcomes.

• Experience in handling marketing deliverables for brand or retail partnerships.

• Exceptional project management skills.

• Proficient in Asana or a similar project management tool.

• Strong analytical capabilities with the ability to distill cross-channel data into comprehensive performance narratives.

• Excellent written and verbal communication skills.

• Collaborative and confident in building relationships with stakeholders at all levels.

• Keen brand instincts and a solid understanding of luxury/lifestyle consumer behavior and storytelling.

• Deep appreciation for brand storytelling, customer experience, and high-quality visual presentation.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and growth.

• Flexible work environment and work-life balance.

• Employee discounts on products and services.