Manager, Integrated Account-Based Marketing – Technology, CMT & Travel

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Act as the main integrated ABM marketing lead for the Technology, CMT, and Travel & Hospitality sectors.

• Create and implement personalized 1:1 campaigns along with scalable 1:Few and 1:Many ABM programs.

• Collaborate with Sales and industry leaders to prioritize target accounts based on revenue potential, buying propensity, relationships, whitespace, intent, engagement, and strategic alignment.

• Formulate account strategies for acquiring new logos and expanding within current accounts.

• Enhance account segmentation, persona strategies, buying committee maps, and engagement plans.

• Convert industry trends and account-specific priorities into effective marketing strategies and campaigns.

• Integrate TP capabilities across CXM, data services, trust and safety, sales outsourcing, technology consulting, and digitally enabled business services to address account challenges.

• Collaborate with Industry and Solution Marketing on vertical-specific initiatives, messaging, content, and campaigns.

• Position TP as a strategic partner in areas such as CX, AI, data, technology, and business transformation.

• Oversee the integrated marketing strategy from start to finish, including account selection, segmentation, intelligence, messaging, campaigns, content, digital demand generation, events, budget management, measurement, and optimization.

• Identify whitespace opportunities, utilize intent and engagement signals, and expedite opportunities through the buyer journey.

• Assist in event execution and client/partner engagement, involving approximately 15–20% travel.

⛳️ Requirements

• Over 7 years of experience in B2B marketing within BPO, professional services, IT services, or SaaS.

• More than 3 years in ABM roles targeting senior decision-makers in the cable, media, telecom, technology, and travel sectors.

• Proficient in buyer personas related to customer experience, data and analytics, AI/ML, finance and accounting, and trust and safety.

• Experience with Marketo, Demandbase, LinkedIn, and Salesforce.

• Demonstrated ownership of a comprehensive integrated marketing strategy, covering account selection, persona messaging and content, channel planning, budget management, execution, and pipeline attribution.

• Practical expertise in digital marketing, including paid media, programmatic/account-based advertising, email, webinars, and content syndication.

• Proven experience in event marketing, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion.

• Capability to deliver high-ROI campaigns in a fast-paced environment.

• Strong skills in project management, analysis, and communication.

• Process Excellence.

• Collaboration.

• Communication.

• Emotional Intelligence.

• Open-Mindedness.

• Critical Thinking.

• Solution Orientation.

• Entrepreneurship.

• Proficiency in AI.

• Data Literacy.

• Must reside in the US or Canada.

• Must be eligible to work in the US or Canada without sponsorship.

• Willingness to travel approximately 15–20% for event execution and client/partner engagement.

🏝️ Benefits

• Comprehensive health benefits, potentially including medical, vision, and dental coverage.

• Employment Assistance Programs.

• Health and personal time off (HPT).

• Leave programs as eligible.

• Competitive 401(K) plans.

• Life insurance.

• Supplemental medical coverage.

• Critical care insurance.

• Pet insurance.

• FSA plans.

• Retailer discounts.

• Career advancement opportunities.

• An inclusive and diverse workplace culture.

• Support for active-duty service members, veterans, and military families.

• Reasonable accommodations during the application process.