Manager, Integrated Account Based Marketing – Government & Collection Services

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Spearhead and implement targeted, multichannel ABM campaigns aimed at driving pipeline growth and revenue for Government Services and Collections.

• Oversee 1:1, 1:Few, and 1:Many ABM campaigns.

• Collaborate with Sales, Operations, SDRs, and Marketing teams to develop account plans and go-to-market strategies.

• Create Government Services campaigns for Federal civilian, defense, and SLED buyers.

• Convert procurement cycles, contract vehicles, budget timing, and partner motions into effective marketing strategies.

• Design Collections programs for organizations handling first-party or outsourced third-party collections.

• Manage a comprehensive multichannel strategy from start to finish, encompassing account selection, segmentation, persona messaging, digital demand generation, event marketing strategy, and budgeting.

• Supervise paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email, webinars, and account-specific content.

• Direct strategy and execution for government events, tradeshows, and executive roundtables.

• Execute pre-event account targeting, on-site engagement, and post-event follow-up in collaboration with Sales and SDRs.

• Utilize Salesforce, Demandbase, LinkedIn, and Marketo for tracking engagement, optimizing campaigns, and reporting performance.

• Develop account-specific materials, including videos and personalized templates.

• Educate field teams on ABM tactics and follow-up strategies.

• Report directly to the Director of Integrated ABM Marketing.

⛳️ Requirements

• Minimum of 7 years in B2B marketing for BPO, professional services, IT services, or SaaS.

• At least 3 years in ABM roles targeting Federal and/or SLED buyers.

• Proficient with Federal and SLED buyer personas, such as program and mission owners, contracting officers, and agency executives.

• Understanding of public sector budget cycles, contract vehicles (GWACs, IDIQs, GSA schedules, cooperative purchasing), and partner/reseller motions.

• Advanced skills in Marketo, Demandbase, LinkedIn, and Salesforce.

• Proven experience in owning a comprehensive integrated marketing strategy, including account selection, persona messaging and content, channel planning, budgeting, execution, and pipeline attribution.

• Hands-on expertise in digital marketing, including paid media, programmatic/account-based advertising, email, webinars, and content syndication.

• Demonstrated ownership of event marketing, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion.

• Capability to deliver high-ROI campaigns in a dynamic environment.

• Strong project management, analytical, and communication abilities.

• Must reside within the US or Canada.

• Must be eligible to work in the US or Canada without the need for sponsorship.

• Willingness to travel approximately 15–20% of the time.

🏝️ Benefits

• Medical, vision, and dental health coverage.

• Employment Assistance Programs.

• Health and personal time off (HPT).

• Leave programs as eligible.

• Competitive 401(k) plans.

• Life insurance.

• Supplemental medical coverage.

• Critical care insurance.

• Pet insurance.

• Flexible Spending Account (FSA) plans.

• Discounts at various retailers.

• Opportunities for career advancement.

• A culture that values inclusivity and diversity.

• Support for active-duty service members, veterans, and military families.

• Reasonable accommodations provided during the application process.