Manager, Integrated Account Based Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Lead and implement targeted, multichannel ABM campaigns to stimulate pipeline growth and revenue for Government Services and Collections sectors.

• Oversee 1:1, 1:Few, and 1:Many ABM campaign initiatives.

• Collaborate with Sales, Operations, SDRs, and Marketing teams to develop account plans and go-to-market strategies.

• Create campaigns for Government Services focusing on citizen experience, data services, professional services, technology and security services, and business process outsourcing.

• Design Collections programs aimed at organizations handling first-party or outsourced third-party collections.

• Manage an integrated multichannel strategy, encompassing account selection, segmentation, persona-specific messaging, digital demand generation, event marketing strategies, and budget allocations.

• Handle paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email campaigns, webinars, and customized account content.

• Direct strategy and execution for government-oriented events, tradeshows, and executive roundtables.

• Perform pre-event account targeting, on-site engagement, and post-event follow-up in collaboration with Sales and SDRs.

• Utilize Salesforce, Demandbase, LinkedIn, and Marketo for tracking engagement, optimizing campaigns, and generating performance reports.

• Produce account-specific materials, such as videos and personalized templates.

• Educate field teams on ABM strategies and follow-up tactics.

• Convert Federal and SLED procurement cycles, contract vehicles, budget timelines, and partner arrangements into actionable campaign strategies.

⛳️ Requirements

• 7+ years of experience in B2B marketing for BPO, professional services, IT services, or SaaS.

• 3+ years in ABM roles targeting Federal and/or SLED buyers.

• In-depth knowledge of Federal and SLED buyer personas, public-sector budget cycles, contract vehicles, and partner/reseller strategies.

• Proficient in Marketo, Demandbase, LinkedIn, and Salesforce.

• Demonstrated experience in managing end-to-end integrated marketing strategies, including account selection, persona messaging and content, channel planning, budget management, execution, and pipeline attribution.

• Practical digital marketing expertise in paid media, programmatic/account-based advertising, email marketing, webinars, and content syndication.

• Proven ownership of event marketing, including tradeshow strategy, booth experiences, executive roundtables, and post-event pipeline conversion.

• Capability to deliver high-ROI campaigns in a dynamic environment.

• Strong project management, analytical, and communication abilities.

• Willingness to travel approximately 15–20% of the time.

• Must reside in the US or Canada.

• Must be eligible to work in the US or Canada without requiring sponsorship.

🏝️ Benefits

• Medical, vision, and dental health benefits.

• Employment Assistance Programs.

• Health and personal time off (HPT).

• Leave programs.

• 401(k) plans.

• Life insurance.

• Supplemental medical coverage.

• Critical care insurance.

• Pet insurance.

• FSA plans.

• Retailer discounts.

• Opportunities for career advancement.

• An inclusive and diverse workplace culture.

• Reasonable accommodations available during the application process.