Manager, GTM Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the Analytics & Strategy team, supervising analysts who are integrated with Marketing, Sales, and Support/Customer Operations.

• Develop an operational framework for request intake, prioritization, quality assurance, stakeholder communication, and regular business reviews.

• Mentor analysts in producing funnel reports, evaluating campaign performance, conducting sales and support analytics, forecasting, segmentation, attribution, and executive presentations.

• Collaborate with Go-To-Market leaders to clarify uncertain inquiries and link analytical efforts to business actions.

• Evaluate SQL queries, dashboards, metric definitions, data nuances, and analytical narratives.

• Discover self-service and AI automation possibilities, transforming repetitive workflows into AI primitives, managed dashboards, metric documentation, and model enhancements.

• Direct experimentation, incrementality assessments, cohort analysis, forecasting, segmentation, and statistical evaluations.

• Utilize AI tools while ensuring accuracy, proper documentation, and governance.

• Foster analyst development through clear expectations, constructive feedback, career growth pathways, and peer learning opportunities.

⛳️ Requirements

• A minimum of 6 years of experience in analytics, finance, revenue operations, marketing analytics, sales analytics, business operations, investment banking, or a related discipline.

• At least 1 year of experience in managing analysts or teams related to analytics.

• Proficient SQL skills, including the ability to read and write SQL, analyze data grain and joins, and recognize data quality challenges.

• Expertise in Go-To-Market analytics encompassing marketing, sales, customer operations, and revenue processes.

• Familiarity with funnels, pipeline management, bookings or ARR, campaign performance, sales efficiency, support performance, forecasting, attribution, segmentation, or lifecycle analytics.

• Knowledge of statistics and advanced analytical concepts, including confidence intervals, incrementality, cohorting, regression, forecasting, and experimental evaluations.

• Experience in managing both analysts and data engineers.

• Capability to work from an authorized home location; please note that Zapier does not provide visa sponsorship or transfers.

🏝️ Benefits

• Equity

• Bonus

• Fully remote work

• AI-assisted hiring process with an opt-out option

• Initiatives focused on diversity, inclusion, belonging, and equity