Manager, Email & SMS Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and guide a team of Email and SMS Marketing Strategists and Specialists.

• Formulate and execute all-encompassing email and SMS marketing strategies that align with Lifeway’s objectives.

• Supervise the creation and distribution of campaigns utilizing Salesforce Marketing Cloud, Attentive, and other similar platforms.

• Develop sophisticated audience segmentation strategies to enable personalized messaging.

• Monitor and assess KPIs to enhance campaign effectiveness.

• Ensure adherence to CAN-SPAM, GDPR, and TCPA regulations.

• Collaborate with content, design, IT, and marketing teams.

• Streamline workflows, templates, and automation to ensure timely and high-quality campaigns.

• Investigate innovative trends, tools, and techniques to boost engagement and retention.

• Embody Lifeway’s mission and values, demonstrating dedication to Kingdom work.

• Travel to Nashville 2–4 times each year for team gatherings.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline is required.

• Over 7 years of experience in managing email and SMS marketing campaigns using enterprise platforms like Salesforce Marketing Cloud and SMS/Marketing Automation.

• More than 3 years of experience leading a marketing team, including responsibilities for hiring, coaching, and performance management.

• Strong skills in HTML, CSS, and dynamic content generation.

• Proficient in data analysis and reporting.

• Expertise in audience segmentation, list management, and email/SMS marketing regulations, including CAN-SPAM, GDPR, and TCPA.

• Excellent project management and cross-functional collaboration abilities.

• Superior written and verbal communication skills, with experience presenting to senior-level executives.

• Active participation in an evangelical Christian church.

• Knowledge of JavaScript, PHP, SQL, and marketing automation platforms is preferred.

• Experience with advanced analytics and direct mail integration is preferred.

• Familiarity with standard internet and email technologies and protocols is preferred.

🏝️ Benefits

• Strong Work from Anywhere (WFA) culture that offers autonomy and flexibility in work hours.

• Provision of equipment and resources to create a productive and ergonomic workspace.

• Travel accommodations for essential team gatherings for remote-based employees.

• Comprehensive healthcare benefits.

• Vacation and sick leave.

• Paid holidays.

• Care days.

• 401(k) retirement plan.

• Maternity and paternity leave.

• Adoption assistance.

• Time allocated for mission trips.

• Occasional travel to Nashville for in-person team gatherings.