Manager, EDT Data Marketing

This is a fully remote position, open to applicants in New Jersey, +2 more states.

📋 Description

• Design and implement marketing and communication strategies for data products and analytics capabilities.

• Develop messaging, positioning, campaigns, and content specifically aimed at business communities.

• Create newsletters, articles, videos, presentations, and various campaign materials.

• Organize and conduct events, webinars, and awareness campaigns for data communities.

• Establish and monitor marketing key performance indicators, engagement metrics, and campaign effectiveness.

• Collaborate with strategy, product, adoption, and communications teams to ensure alignment in messaging and priorities.

• Oversee content calendars, channels, and marketing operations.

• Collect audience feedback and insights to enhance messaging and boost engagement.

• Ensure all marketing content adheres to enterprise governance and brand standards.

• Link data and analytics capabilities with business communities and assess marketing impact on awareness and adoption.

• Willingness to travel approximately 20% of the time.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or a related field.

• At least 8 years of professional experience in data and analytics.

• A minimum of 5 years’ experience in marketing, product marketing, communications, or content development.

• Proven experience in developing campaigns, messaging, and marketing content, alongside measuring marketing effectiveness and engagement.

• Background in product marketing, content marketing, or communications for data or technology products.

• Familiarity with marketing tools, content platforms, and analytics for measuring engagement.

• Certification in marketing, content marketing, or communications.

🏝️ Benefits

• Flexibility for remote work.

• Opportunity for 20% travel allowance.