Manager, Downstream Marketing

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Establish strategic direction and ensure successful execution for the growth of the Neurovascular portfolio.

• Design and implement marketing campaigns, portfolio strategies, educational initiatives, and customer engagement programs.

• Formulate annual and long-term brand strategies to achieve growth, profit, and market share objectives.

• Develop scalable marketing materials, tools, campaigns, and best practices for localization.

• Identify opportunities for education, brand experience, and customer engagement for both internal and external audiences.

• Foster relationships with local marketers, sales teams, internal stakeholders, key customers, and KOLs.

• Construct annual marketing plans and 3–5 year portfolio roadmaps.

• Anticipate demand and establish relationships with supply chain partners.

• Define and manage regional product life cycles, encompassing product launches and phase-outs.

• Evaluate business performance and brand perception, and determine necessary corrective actions.

• Collaborate on new product development, line extensions, and M&A activities.

• Assess training requirements and develop content and training programs.

• Organize customer engagement events, facility tours, congresses, hands-on opportunities, and medical education programs.

• Oversee branding, messaging, positioning, and pricing based on insights from the market, customers, and competitors.

• Cultivate KOLs for the brand.

• Coordinate HCP academy plans and execute them in alignment with the power brand strategy.

• Lead and nurture a high-performing marketing team.

⛳️ Requirements

• Bachelor’s degree is required.

• A minimum of 8 years of relevant work experience is required.

• An MBA is preferred.

• At least 5 years of experience in medical devices or marketing is preferred.

• A minimum of 2 years of people management experience is preferred.

• Experience in Neurovascular is preferred.

• Willingness to travel 30% is required.

🏝️ Benefits

• Flexibility to work remotely, in a hybrid model, or onsite.

• Opportunity/requirement for 30% travel.

• Equal opportunity employment protections.