Manager, Downstream Marketing

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Oversee the strategic growth and enhancement of the Neurovascular portfolio.

• Develop brand and portfolio strategies while translating global priorities into marketing initiatives, customer engagement efforts, and commercial programs.

• Spearhead the creation and implementation of marketing campaigns, portfolio development, educational strategies, and customer outreach initiatives.

• Establish annual and long-term brand and indication strategies to meet growth, profitability, and market share objectives.

• Design and disseminate scalable marketing resources, tools, campaigns, and best practices.

• Identify opportunities for education, brand experience, and customer engagement for both internal and external audiences.

• Cultivate relationships with local marketers, sales teams, internal stakeholders, and key customers/KOLs.

• Develop annual marketing strategies and portfolio roadmaps spanning a 3–5 year timeframe.

• Project demand and foster relationships with supply chain partners.

• Define and manage regional product lifecycles, including product launches and discontinuations.

• Evaluate business performance, brand perception, and factors influencing future brand success; outline corrective measures.

• Collaborate on new product development, line extensions, and mergers & acquisitions activities.

• Identify training needs within the organization and develop relevant content and training programs.

• Organize customer engagement events, facility tours, congresses, hands-on opportunities, and medical education initiatives.

• Oversee branding, messaging, positioning, and pricing informed by market, customer, and competitive insights.

• Develop key opinion leaders to advocate for the brand.

• Coordinate healthcare professional academy plans and implement them in alignment with the power brand strategy.

• Lead and nurture a high-performing marketing team.

• Travel approximately 30% of the time.

⛳️ Requirements

• A bachelor's degree is required.

• A minimum of 8 years of professional experience is required.

• An MBA is preferred.

• At least 5 years of experience in the medical device or marketing field is preferred.

• A minimum of 2 years of experience in people management is preferred.

• Experience in the neurovascular sector is preferred.

• Exceptional presentation and interpersonal communication skills are necessary.

• Willingness to travel 30% is expected.

🏝️ Benefits

• Flexibility in remote, hybrid, or onsite work arrangements.

• Commitment to equal opportunity employment.

• Transparency in pay and protection for discussions on compensation.

• Arrangements for 30% travel.