Manager, Digital Paid Media

This is a fully remote position, open to applicants in Arizona, +22 more states.

📋 Description

• Take ownership of the paid media strategy and its performance across search, social, programmatic, affiliate, and retargeting channels.

• Guide, mentor, and cultivate a high-performing paid media team.

• Establish priorities, delegate tasks, and ensure effective campaign execution.

• Oversee budgets, pacing, forecasts, and investment adjustments across various channels and markets.

• Enhance channel mix, audiences, creative content, offers, and landing pages to boost conversions, revenue, and customer value.

• Implement testing strategies across platforms, audiences, creative assets, messaging, placements, and landing pages.

• Collaborate with Analytics and eCommerce teams to improve tracking, attribution, testing, and reporting processes.

• Define performance metrics and utilize MMM and MTA insights to inform investment choices.

• Leverage AI search and content insights to enhance paid media strategy, targeting, and performance.

• Transform performance data into actionable optimization plans and executive-level reports.

• Present strategies, solutions, and performance insights to senior leadership to drive change, refine priorities, and redesign tactics for improved business outcomes.

• Enhance affiliate performance through optimization of partners, placements, and offers.

• Assess new platforms and partnerships for compatibility, incrementality, scalability, and economic viability.

• Manage agency and platform partners according to defined deliverables and performance expectations.

• Actively support, advocate, and promote all facets of Astound’s Inclusion and Belonging initiatives.

• Perform additional duties as assigned.

⛳️ Requirements

• 5–8+ years of experience managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consumer environment.

• Background in performance marketing focused on efficient customer acquisition, conversion, and growth.

• Proven experience in coaching and leading high-performing teams.

• Strong skills in testing, analytics, forecasting, attribution, and performance measurement.

• Proficient in GA4, Looker, Tableau, BigQuery, or other similar analytics tools.

• Hands-on experience with Google, Microsoft, Meta, programmatic, and affiliate advertising platforms.

• Familiarity with Impact or CJ affiliate platforms is preferred.

• Knowledge of first-party data, CRM/CDP, audience segmentation, and AI-driven optimization tools is preferred.

• Experience managing complex performance media budgets; $10M+ is preferred.

• Background in agency or telecommunications is preferred.

• Experience with challenger-brand and regional marketing is desirable.

• Competence in developing full-funnel strategies and effectively scaling acquisition efforts.

• Ability to navigate competing priorities in a fast-paced environment.

• Advanced skills in Excel.

• Excellent communication skills, capable of translating performance data, strategies, and recommendations into clear, impactful messages for senior leadership and cross-functional partners.

• Bachelor’s degree preferred in Marketing, Digital Marketing, Communications, or related fields, or equivalent combination of education and experience.

🏝️ Benefits

• 401k retirement plan with employer matching.

• Insurance options including medical, dental, vision, life, and STD insurance.

• Paid Time Off/Vacation: Starting at 80 hours per year, increasing with tenure at the organization.

• Floating Holiday: 40 hours per year.

• Paid Holidays: 7 days per year.

• Paid Sick Leave: Astound provides a number of paid sick hours per calendar year, varying based on state and/or local regulations.

• Tuition reimbursement program.

• Employee discount program.

• Customized training and coaching.

• Rewards and recognition programs.