Manager, Digital Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and implement integrated digital campaigns that generate qualified demand and enhance the pipeline throughout the complete marketing funnel.

• Create and refine Google Ads, LinkedIn, Meta, and other paid media initiatives, including audience strategy, budget distribution, A/B testing, and performance enhancement.

• Formulate organic social and digital strategies that boost awareness, engagement, and qualified traffic among key audiences.

• Manage SEO, AEO, and GEO initiatives to enhance CareXM’s visibility across search engines and AI-driven search platforms.

• Assess campaign and channel performance in relation to leads, qualified opportunities, pipeline contribution, conversion rates, and ROI.

• Convert performance data into actionable recommendations and insights.

• Identify and enhance conversion opportunities across campaigns, landing pages, forms, CTAs, and various digital experiences.

• Establish a feedback mechanism around lead quality, qualification, follow-up, and conversion, leveraging sales insights to refine targeting and campaign strategies.

• Oversee and enhance the digital marketing technology stack, improve capabilities and efficiency, and assess new tools and technologies.

• Continuously explore new channels, audiences, messaging, creative elements, and tactics to drive growth and enhance marketing performance.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, or a related field is preferred.

• 4+ years of experience in digital marketing, demand generation, or a comparable B2B marketing role.

• Practical experience in managing Google Ads and paid social media campaigns.

• Strong familiarity with marketing automation and CRM platforms.

• Experience with HubSpot MarketingHub is strongly preferred.

• Excellent analytical skills with the capability to link digital marketing activities to business outcomes, including qualified leads, opportunities, pipeline, and ROI.

• Proven ability to test, learn, and iterate, with a history of recognizing opportunities and taking initiative without waiting for guidance.

• Outstanding written and verbal communication skills, with the ability to collaborate effectively with sales and cross-functional marketing teams.

🏝️ Benefits

• Paid time off

• Bonus program

• 401(k) plan

• Life insurance

• Employee assistance program

• Health insurance

• Flex Spending/Health Savings Accounts

• Dental Insurance

• Vision insurance

• Short Term Disability

• A Day of service (8 hrs to volunteer in addition to earned PTO)