Manager, Demand Generation – B2B

This is a fully remote position, open to applicants in Mexico, +1 more country.

📋 Description

• Design, implement, and enhance comprehensive demand generation campaigns utilizing Nielsen ONE and Ad Intel.

• Oversee the deployment, platform management, and strategic execution of the Demandbase ABM automation system.

• Execute personalized 1:1 and 1:few activations targeting strategic accounts.

• Launch initiatives including paid search, paid social, trade publications, content syndication, programmatic display/video, and focused digital events.

• Develop interactive executive roundtables, tailored webinars, and niche industry forums.

• Create and sustain dual-axis behavioral lead scoring systems.

• Construct and manage performance dashboards for Salesforce and marketing automation.

• Monitor Cost Per MQL, MQL-to-SQL Conversion Velocity, and pipeline attribution metrics.

• Convert campaign performance data into retrospective reviews and roadmap modifications during Monthly Business Review sessions.

• Advocate for data cleanliness, pipeline integrity, and form validation throughout the MarTech framework.

• Set up lead disposition frameworks and feedback loops in collaboration with Sales and Revenue Operations.

• Uphold Salesforce SLAs concerning lead status updates, routing configurations, and disposition reason documentation.

• Implement automated re-nurture strategies and lifecycle re-engagement triggers alongside RevOps.

• Identify gaps in lead management and develop enablement dashboards in line with sales revenue objectives.

• Lead and supervise partnerships with paid media and creative agencies.

• Oversee content syndication networks and manage trade publication inventories.

• Ensure that agency deliverables align with corporate standards, brand identity guidelines, and data compliance requirements.

⛳️ Requirements

• 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing in the SaaS, data analytics, media intelligence, or corporate technology sectors.

• Practical experience in deploying, managing, and scaling account-targeted strategies using Demandbase or Marketo/HubSpot enterprise platforms.

• Advanced capability in interpreting intricate cross-channel attribution metrics, constructing performance tables, and managing Salesforce CRM environments.

• Familiarity with search bidding strategies, keyword portfolio expansion, text/creative A/B testing, and native platform pixel frameworks.

• Proven ability to collaborate within complex matrix environments involving sales, Revenue Operations, creative teams, and product lines.

• Professional-level proficiency in Google Workspace.

• Technical expertise with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery systems, and enterprise CRM infrastructures.

• Basic competency with AI platforms such as Gemini, Claude, and ChatGPT.

• Native-level proficiency in written and spoken English.

• Capability to present business analytics to executive leadership and establish documentation guidelines.

🏝️ Benefits

• Comprehensive health and wellness programs.

• 401(k) plan with a Nielsen company match.

• Generous paid time off policy.

• Company-provided vehicle (depending on the position).

• Discretionary incentive/bonus eligibility (based on the role).

• Potential eligibility for bonuses, equity, or other incentives.