Manager, Creative Strategy

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Lead the strategic creative direction, development, and execution of impactful marketing campaigns aimed at driving customer acquisition and revenue expansion.

• Collaborate with Marketing Strategy and Demand Generation & Lifecycle Marketing teams to transform business priorities, target demographics, and customer insights into campaign frameworks, messaging strategies, and creative methodologies.

• Direct creative and messaging strategies for integrated campaigns across various channels including paid media, CRM, eCommerce, direct mail, and email.

• Define campaign themes, messaging hierarchies, value propositions, and creative directives across different channels.

• Oversee the creation and execution of creative assets for paid media and direct response channels.

• Lead and mentor a team responsible for creative strategy, execution, and the development of campaign assets.

• Manage creative production budgets, including forecasting, expenditure management, and resource reallocation.

• Spearhead creative testing and experimentation to enhance messaging, offers, creative formats, and overall campaign performance.

• Collaborate with Analytics and Media teams to assess performance and optimize creative effectiveness.

• Establish and manage comprehensive campaign development processes, from briefing and concept creation to production and launch.

• Work cross-functionally with Product Marketing, Brand, Media, CRM, eCommerce, and Analytics teams.

• Manage relationships with creative agencies, overseeing strategic direction, feedback, and performance expectations.

• Perform additional duties as assigned.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related discipline.

• Over 10 years of experience in marketing, creative strategy, campaign development, or a related field.

• Experience preferably in performance marketing, customer acquisition, or demand generation settings.

• Proven experience in developing integrated creative and messaging strategies across paid media, CRM, eCommerce, email, direct mail, and other direct response channels.

• Experience in leading creative teams and/or managing creative agency partners through end-to-end campaign development and execution.

• Strong expertise in creative and messaging strategy, including value proposition development, messaging hierarchies, calls-to-action, offer strategy, and conversion-focused communications.

• Capability to translate marketing strategies, business goals, audience insights, and customer requirements into creative strategies.

• Solid understanding of performance marketing and the role of creative in customer acquisition, engagement, conversion, and revenue growth.

• Ability to devise and implement creative test-and-learn plans and translate findings into campaign optimizations.

• Proficient in interpreting campaign data, customer insights, and performance analytics.

• Strong leadership and people management abilities.

• Excellent agency and stakeholder management skills.

• Capacity to manage multiple campaigns, priorities, budgets, and deadlines effectively.

• Strong cross-functional collaboration and influencing capabilities.

• Exceptional written, verbal, and presentation skills.

• Availability for occasional evenings or weekends during critical campaign launches, production schedules, or other essential business activities.

• A Master’s degree in Marketing, Communications, Advertising, Business, or a related field (preferred).

• Previous experience in people leadership within a creative strategy, performance marketing, demand generation, or integrated marketing context (preferred).

• Experience in telecommunications or another subscription-based, consumer-focused industry (preferred).

🏝️ Benefits

• Competitive salary.

• Comprehensive medical insurance coverage.

• Dental insurance.

• Vision insurance.

• Life insurance coverage.

• Employee assistance program.

• 401(k) plan with company matching.

• Optional benefits available.

• Paid time off programs.

• Flexible work environment, whether from home or the company office.

• Technology that fosters team connectivity.

• Occasional travel for agency meetings, production activities, internal meetings, or other business requirements.