Manager, Consumer Integrated Marketing – New Verticals

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the daily strategy and implementation of New Vertical acquisition, retention, and engagement campaigns in Canada.

• Introduce new New Vertical Merchants onto the DoorDash platform, enhancing visibility and encouraging trials.

• Create 0-to-1 tests and continuous programs throughout the consumer journey.

• Act as a subject matter expert on New Vertical consumers and their lifecycle challenges.

• Assist in formulating and executing consumer strategies, encompassing objectives, category focus, and value propositions.

• Collaborate with Brand, Creative, Retention, and Performance Marketing teams across paid, owned, earned, and in-app channels.

• Work in tandem with product, strategy and operations, analytics, and finance teams.

• Monitor and report on key metrics such as iGOV, iMAU, New Trials, efficiency, and quality indicators.

• Stay updated on marketing best practices, Canadian cultural trends, and the competitive landscape.

⛳️ Requirements

• Over 5 years of professional marketing experience in either a corporate or startup setting.

• Proficiency across the marketing spectrum, including acquisition and retention/lifecycle marketing.

• Capacity to cultivate relationships and exert influence without direct authority.

• A strategic, business-oriented mindset with audience-focused insights.

• An inclination towards creativity and collaboration.

• A proactive attitude; reliable, self-driven, and capable of juggling multiple tasks.

• Proven history of achieving measurable outcomes through integrated marketing initiatives.

• A Bachelor’s degree is mandatory.

• Experience in paid marketing is advantageous.

• Background in CRM or lifecycle marketing is a plus.

🏝️ Benefits

• Comprehensive health benefits.

• Paid time off.

• Paid parental leave.

• Wellness benefit.

• Several paid holidays.

• Medical, dental, and vision benefits.

• Disability insurance.

• Basic life insurance.

• RRSP with employer matching.

• Mental health program.

• Premium healthcare.

• Wellness expense reimbursement.