Manager, Campaign Analytics, Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of post-campaign reporting by gathering results from YouTube, podcasts, newsletters, social media, digital platforms, and live activations to create accurate and timely wrap reports for brand partners.

• Monitor performance against established guarantees and KPIs (impressions, reach, views, downloads, engagement, clicks) throughout the duration of campaigns, promptly identify under-delivery issues, and suggest remedial actions.

• Transform data into compelling narratives by crafting partner-facing insight presentations that clarify what strategies succeeded, the reasons behind their success, and recommended next steps for the brand.

• Establish benchmarks based on platform, format, and show specifics.

• Develop dashboards, templates, and maintain a consistent reporting schedule for the Media, Sales, and Partnerships teams.

• Collaborate with Sales and Account Management to convert results into case studies, RFP proof points, and renewal proposals.

• Organize brand lift studies and coordinate with measurement vendors, discussing methodology with partner and agency analytics teams.

• Recognize over- or under-performing inventory to influence rate cards and media strategies.

• Assist in creating a comprehensive, cross-platform profile of the Men in Blazers audience to enhance pitches and guide content strategy.

• Evaluate marketing data to gauge the business impact of internal media initiatives, including merchandise, brand recognition, and customer retention.

• Provide leadership with insights drawn from performance and audience data regarding content, platforms, audience expansion, merchandise, and new revenue streams.

• Collaborate closely with Media, Sales, Partnerships, and Marketing teams while reporting to the Head of Media Strategy.

⛳️ Requirements

• Minimum of 3 years' experience in campaign analytics, media research, or client insights within a digital publishing, sports or entertainment media company, creator network, or media agency.

• Practical experience in reporting on branded content and sponsorship campaigns across video, audio, social, and email platforms.

• Proficient in platform analytics (YouTube, social media, podcast hosting, GA4, and newsletter platforms) and adept at reconciling data from various sources.

• Advanced skills in Excel / Google Sheets; experience with a dashboard or BI tool (e.g., Looker Studio, Tableau, or similar).

• Exceptional storytelling and presentation abilities: capable of transforming data into an engaging presentation that a brand's marketing team will find valuable.

• Knowledge of brand lift studies and familiarity with third-party measurement vendors.

• Highly organized and detail-oriented, with the capacity to manage multiple campaigns and deadlines simultaneously.

• A clear and collaborative communicator, effective in working across sales, production, and talent teams in a fully remote setting.

• Preferred qualifications: knowledge of SQL or Python; experience with sports or soccer audiences; and a genuine passion for the game.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible remote work environment.

• Opportunities for professional growth and development.

• Access to exclusive events and networking opportunities within the industry.