Local Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership and deliver annual marketing plans at both the market and Restaurant level for the Mountain-West region.

• Stay updated on demographics, Restaurant trade areas, traffic drivers, competition, cultural dynamics, and community needs.

• Analyze sales data, transactions, channel performance, media, consumer behavior, competitive landscape, and Restaurant-level insights to pinpoint challenges and identify growth opportunities.

• Collaborate with Operations leadership and Brand Partners to set market-level goals and develop integrated action plans.

• Allocate marketing resources and investments based on opportunity, impact, operational readiness, and brand strategy.

• Direct the regional execution of national campaigns by creating locally relevant and operationally feasible plans.

• Design local initiatives that encompass media, community engagement, cultural events, partnerships, influencers, catering, promotions, and Local Store Marketing.

• Work alongside Media and Brand Partners to provide local media support for existing Restaurants and New Restaurant Openings; assess and optimize outcomes.

• Counsel Brand Partners on market strategy, local investment choices, and long-term growth planning.

• Cultivate relationships with Brand Partners, field Operations leaders, community partners, and local stakeholders.

• Identify, assess, negotiate, and oversee local partnerships and sponsorships.

• Supervise, support, and monitor New Restaurant Openings, including market-entry strategies, media plans, Grand Openings, pre-opening awareness, on-site assistance, and post-opening sustainability.

• Formulate recovery strategies for underperforming markets and priority Restaurants.

• Collaborate with Operations, Media, Delivery, Consumer Insights, Development, FP&A, Digital, CRM, Brand, Communications, and Restaurant Technology teams.

• Create communications, business reviews, and presentations that cover sales performance, marketing initiatives, business impact, lessons learned, risks, and recommended actions.

• Spearhead test-and-learn projects and scale successful local programs.

• Dedicate significant time in markets and Restaurants to observe execution, engage with communities, and identify opportunities.

• Advocate for Wingstop brand standards and marketing philosophies while adapting to local market requirements.

⛳️ Requirements

• A bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant experience.

• Exceptional interpersonal skills and ability to build relationships.

• At least five years of progressive experience in Marketing, Field Marketing, or a closely related field.

• Experience in Quick Service Restaurant marketing; experience in restaurant, retail, or Brand Partner-operated systems is preferred.

• A self-starter mentality with the capacity to excel in a fast-paced, uncertain environment.

• Strong analytical skills with experience in interpreting business performance, consumer insights, media results, and market-level data.

• Advanced proficiency in Microsoft Excel and PowerPoint.

• Familiarity with Power BI or similar reporting and data visualization tools.

• Strong skills in presentation, facilitation, negotiation, and written communication.

• Experience in planning and negotiating sponsorships, including agreements, activation, relationship management, and impact evaluation.

• Willingness to travel up to 60% within the Mountain-West region, including overnight stays.

• Availability to work occasional nonstandard hours, including nights and weekends.

• Ability to operate in fast-paced Restaurant and kitchen settings and perform on-site activities such as walking, standing, lifting, and bending.

• Capability to work indoors and outdoors in varying temperatures and in proximity to food products, common allergens, industrial equipment, and commercial cleaning products, while using required PPE when necessary.

• Must live within or be willing to relocate to the designated Mountain-West market.

🏝️ Benefits

• Unlimited paid time off for exempt employees.

• One paid volunteer day of your choice.

• Competitive bonus structure for eligible roles.

• Team member stock purchase plan.

• Options for health savings or flexible spending accounts.

• 401k plan with dollar-for-dollar matching on the first 3% and 50 cents on the dollar for the next 2% of team member contributions, up to 5% of eligible compensation.

• Comprehensive medical, dental, and vision benefits.

• Basic life and AD&D insurance coverage provided.

• Pet insurance available.

• Education assistance programs.

• Wellness reimbursement program.

• Paid maternity and paternity leave.

• Lunch provided every Tuesday and Thursday in the office.

• Discounts on Wingstop gift cards.

• Onsite game room.