Local Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of and execute annual marketing strategies at both the market and Restaurant level for the Midwest region.

• Keep abreast of demographic trends, Restaurant trade areas, traffic influencers, competitive landscape, cultural factors, and community demands.

• Utilize sales data, transactions, media insights, consumer behavior, competitive analysis, and Restaurant-level information to identify challenges and discover growth potential.

• Collaborate with Operations leadership and Brand Partners to set market-level objectives and create integrated action plans.

• Allocate marketing resources and investments based on business potential, anticipated impact, operational readiness, and brand strategy.

• Oversee the regional implementation of national marketing campaigns while ensuring local relevance and operational feasibility.

• Create local initiatives involving media, community engagement, cultural events, partnerships, influencers, catering, promotions, and Local Store Marketing.

• Execute and refine local media support for existing Restaurants and New Restaurant Openings.

• Offer strategic advice to Brand Partners regarding market strategy, local investment choices, and long-term growth planning.

• Foster relationships with Brand Partners, field Operations leaders, community stakeholders, and local sponsors.

• Source, assess, negotiate, and manage local partnerships and sponsorship agreements.

• Oversee, support, and monitor New Restaurant Openings across the Midwest.

• Formulate recovery strategies for underperforming markets and priority Restaurants.

• Work collaboratively with Operations, Media, Delivery, Consumer Insights, Development, FP&A, Digital, CRM, Brand, Communications, and Restaurant Technology teams.

• Prepare communications, business reviews, and presentations addressing sales performance, marketing initiatives, business impact, insights, risks, and suggested actions.

• Lead test-and-learn projects and scale successful local initiatives.

• Spend significant time in markets and Restaurants to observe execution and identify opportunities.

• Advocate for Wingstop brand standards while tailoring strategies to meet local market requirements.

⛳️ Requirements

• A bachelor’s degree in Marketing, Business, Communications, or a related discipline, or an equivalent mix of education and relevant experience.

• At least five years of progressive experience in Marketing, Field Marketing, or a closely related area.

• Experience in Quick Service Restaurant marketing; familiarity with restaurant, retail, or Brand Partner-operated systems is preferred.

• Exceptional interpersonal and relationship-building capabilities.

• Strong analytical skills with a track record of interpreting business performance, consumer insights, media outcomes, and market-level data.

• Advanced proficiency in Microsoft Excel and PowerPoint.

• Experience with Power BI or similar reporting and data visualization tools.

• Excellent presentation, facilitation, negotiation, and written communication skills.

• Experience in planning and negotiating sponsorships, including contracts, activation, relationship management, and impact assessment.

• Willingness to travel up to 60% within the Midwest, including overnight trips.

• Availability for occasional nonstandard hours, including nights and weekends.

• Capability to function in fast-paced Restaurant and kitchen settings, which may include walking, standing, lifting, and bending.

• Ability to work indoors and outdoors under various temperatures and around food products, allergens, industrial equipment, and commercial cleaning agents.

• Must reside in or be willing to relocate to the designated Midwest market.

🏝️ Benefits

• Unlimited paid time off for exempt employees.

• One paid volunteer day of your choice.

• Competitive bonus structure for eligible positions.

• Team member stock purchase plan.

• Options for health savings or flexible spending accounts.

• 401k matching: dollar for dollar on the first 3% and 50 cents on the dollar for the next 2% of team member contributions up to 5% of eligible compensation.

• Comprehensive medical, dental, and vision insurance.

• Basic life and AD&D insurance provided.

• Pet insurance available.

• Educational assistance offered.

• Wellness reimbursement program.

• Paid maternity and paternity leave.

• Lunch provided every Tuesday and Thursday in the office.

• Discount on Wingstop gift cards.

• Onsite game room available.