Local Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Report directly to the Head of Customer Business Partnering as part of the Customer Team.

• Collaborate with regional restaurant operations to enhance like-for-like volume growth, foster brand loyalty, and ensure exceptional customer service.

• Serve as the strategic advisor on customer-related issues for the Regional Director.

• Work alongside Regional Directors, Managing Directors, and Patraos to pinpoint and implement sales and service enhancement strategies.

• Celebrate achievements, share best practices, and represent restaurant operations within the Customer Team.

• Ensure that customer considerations are integrated into strategic regional decisions and plans.

• Represent and execute marketing activities, campaigns, and strategic initiatives to a high standard.

• Facilitate two-way communication between the Customer and Operations teams.

• Participate in business partner meetings, planning sessions, and business reviews.

• Monitor the performance of regional restaurants and identify areas needing marketing support.

• Visit restaurants to gain insights into operational challenges, opportunities, and customer growth potential.

• Identify growth opportunities in collaboration with Insight & Analytics and Finance Business Partners.

• Support the consistent application of service and brand standards.

• Implement initiatives aimed at driving incremental growth at local or national levels.

• Transform insights and data into actionable service improvement plans with restaurant teams.

• Lead regional marketing efforts for national campaigns such as Christmas and Halloween.

• Conduct local reconnaissance for new openings and refurbishments, creating customer-focused marketing strategies.

• Establish connections with local audiences to enhance regional brand loyalty and sales.

• Conduct post-campaign evaluations and provide recommendations for optimization.

• Manage the local marketing budget effectively.

• Develop materials, tools, and best practices that drive sales and service.

• Empower restaurant managers to leverage local opportunities and disseminate learnings across restaurants.

⛳️ Requirements

• Over 8 years of experience in a marketing, brand, or campaigns management role, preferably within a hospitality, retail, or other large multi-site organization.

• Proven ability to create customer-centric marketing and campaign plans from inception to post-launch evaluation.

• Strong stakeholder management and communication skills, with a demonstrated ability to collaborate and influence across various disciplines and levels.

• Naturally inquisitive and collaborative, skilled in engaging others to achieve optimal outcomes and open to sharing best practices for team growth.

• Highly organized, proactive, and self-motivated, capable of managing multiple projects and priorities while communicating effectively.

• Commercially-minded, able to identify barriers and success drivers, and implement action plans to achieve results in sales and service.

• Strong critical thinking ability to synthesize data from various sources and evaluate opportunities from multiple perspectives.

• Creative mindset with a keen eye for excellence and relevance to the brand.

• Resourceful in identifying opportunities, resolving issues, and developing practical solutions.

• Excellent analytical skills, capable of establishing clear targets, measuring performance, and making informed commercial and brand recommendations.

🏝️ Benefits

• Company bonus.

• 25 days of holiday plus bank holidays.

• Complimentary Nando’s meals during work hours and a 40% discount when off-duty.

• Annual team excursions, essentially a free holiday.

• Reward membership scheme with access to attractive discounts.

• Four-week sabbatical every five years of service.

• Private healthcare coverage.

• A relaxed and informal working atmosphere.

• A fun, people-centric culture.

• Opportunity to impact millions of customers weekly and contribute to the growth of a restaurant brand.