Local Marketing Consultant

This is a fully remote position, open to applicants in Canada.

📋 Description

• Establish and nurture trusted relationships with franchisees.

• Assist shops in executing local marketing strategies.

• Deliver presentations on plans, outcomes, and recommendations to franchisees and their teams.

• Recognize areas for enhancement and propose customized solutions.

• Prepare communications for franchisees and franchise networks.

• Organize and manage marketing efforts for new shop launches.

• Track the performance and marketing requirements of new shops post-opening.

• Supervise local digital initiatives and collaborate with agencies on campaigns.

• Clarify and administer digital marketing strategies such as SEO and SEM.

• Oversee local campaign budgets and monthly invoicing.

• Coordinate and refine websites, Driven Dash, Google Business Profiles, and other digital platforms.

• Ensure brand consistency across campaigns and in-store execution.

• Tailor national and provincial campaigns for local markets.

• Contribute to online reputation management and customer satisfaction efforts.

• Enhance product, service, and promotional visibility at points of sale in partnership with Operations.

• Engage in the annual convention and networking events.

• Present marketing initiatives and market analysis to Operations and franchisees.

• Contribute to strategic marketing projects.

• Manage and refresh the internal franchisee communications site.

• Collaborate with the Senior Marketing Consultant, Graphic Designer, and Senior Director of Marketing.

⛳️ Requirements

• Bachelor’s degree or equivalent relevant experience.

• At least three years of marketing experience, preferably with a focus on digital marketing.

• Bilingual proficiency in French and English, both spoken and written, is a must.

• Familiarity with digital and traditional marketing, content marketing, and social media platforms, including Facebook and Instagram.

• Proficiency in Mailchimp, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Facebook, and Instagram.

• Strong communication skills, encompassing writing, presentation, and interpersonal abilities.

• A positive and collaborative attitude when engaging with all stakeholders, including the Marketing team, Operations team, senior leadership, and franchisees.

• Exceptional planning and organizational capabilities.

• Ability to handle multiple projects at once and prioritize tasks effectively.

• Keen attention to detail and a thorough approach to work.

• A strong team player.

• Knowledge of the automotive industry is advantageous.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Opportunities for professional development and growth.

• Supportive and collaborative work environment.