Local Digital Marketer – Contractor

This is a fully remote position, open to applicants in Japan.

📋 Description

• Implement local digital marketing campaigns aligned with the regional marketing strategy, business goals, target demographics, budget, and campaign timelines.

• Tailor regional campaigns to suit the Japan market by considering local customer behaviors, market trends, language, culture, and channel dynamics.

• Assist in CRM/database management and collaborate on landing-page initiatives with the global marketing team.

• Oversee and enhance paid digital campaigns across platforms such as LINE, Yahoo! Japan, Google, and other global advertising networks.

• Create and localize advertising copy, social media content, landing page materials, email messages, and short-form video content.

• Generate leads through paid media, digital campaigns, landing pages, forms, and events.

• Collaborate with internal teams, agencies, designers, and external partners for content creation and campaign execution.

• Track and optimize key performance indicators such as impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Offer insights on the local market, competitor analysis, and strategic recommendations to the Marketing Lead.

• Compile regular reports on campaign performance featuring actionable recommendations.

• Partner closely with the Marketing Lead to translate regional strategies into effective local implementation.

• Coordinate with the current contractor based in Japan.

⛳️ Requirements

• Native-level proficiency in Japanese and strong professional English (fluency in English is mandatory).

• Proven experience in marketing to Japanese B2B audiences.

• Knowledge of Japan's digital advertising landscape.

• Preferred experience in sectors such as electronics, manufacturing, engineering, technology, or other technical B2B fields.

🏝️ Benefits

• Competitive salary.

• Opportunities for professional development.

• Flexible working hours and remote work options.

• Collaborative and inclusive work environment.