This is a fully remote position, open to applicants in Japan.

📋 Description

• Implement local digital marketing initiatives in alignment with regional marketing strategies, business goals, target demographics, budgets, and campaign schedules.

• Tailor regional marketing efforts to suit the Japanese market by considering local consumer behavior, market trends, language, culture, and channel dynamics.

• Assist in CRM/database management and collaborate on landing page development with the global marketing team.

• Oversee and enhance paid digital marketing campaigns on relevant local platforms (e.g., LINE, Yahoo! Japan, Google) as well as international advertising platforms.

• Create and adapt marketing content, including advertisement copy, social media posts, landing page text, email content, and short-form video materials.

• Generate leads through paid media, digital campaigns, landing pages, forms, and events.

• Collaborate with internal teams, agencies, designers, and external partners for the creation of content and campaign execution.

• Track campaign performance and make optimizations based on metrics such as impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Provide insights into the local market, competitor analysis, and recommendations to the Marketing Lead.

• Compile regular reports on campaign performance, including actionable insights.

• Transform regional marketing strategies into effective local executions.

• Coordinate with the current Japan-based contractor involved in the account.

⛳️ Requirements

• Native-level Japanese proficiency and strong professional English skills (English fluency is essential due to past coordination challenges with the existing contractor).

• Proven experience in marketing to Japanese B2B audiences and knowledge of Japan's digital advertising landscape.

• Preferred background in electronics, manufacturing, engineering, technology, or another technical B2B sector.