Local Digital Marketer

This is a fully remote position, open to applicants in China.

📋 Description

• Implement local digital marketing initiatives aligned with regional marketing strategies, business goals, target demographics, budgets, and campaign schedules.

• Tailor regional campaigns specifically for the China market, taking into account local consumer behavior, market trends, language, culture, and channel interactions.

• Assist in the ongoing management and enhancement of the WeChat Official Account along with related WeChat ecosystem activities.

• Aid in executing paid digital campaigns, targeting audiences, and geo-targeting within China’s platform ecosystem.

• Perform keyword research in Chinese and contribute to SEO efforts on Baidu and Bing, including indexing, on-page optimization, internal linking, and rank monitoring.

• Create and adapt marketing content into Simplified Chinese, which encompasses ad copy, WeChat articles, landing page text, email content, and short video scripts.

• Localize white papers, case studies, technical resources, and conference materials while maintaining brand consistency.

• Collaborate with internal teams, agencies, designers, and other external partners for the production of content and campaigns.

• Track campaign performance and fine-tune strategies based on impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Execute A/B testing on creatives, messaging, target audiences, channels, and landing pages.

• Deliver insights on local market trends, competitor activities, and strategic recommendations to the Marketing Lead.

• Compile regular reports on campaign performance, providing actionable recommendations.

⛳️ Requirements

• Independent Contractor; commitment of 20–30 hours/week, with the potential for additional hours based on project assignments and campaign requirements.

• Proficient in Mandarin Chinese at a native or professional level and possess strong professional English skills.

• Must currently reside in Mainland China.

• Practical experience in WeChat marketing, Baidu SEO, and strategies for Chinese keyword optimization.

• Capacity to localize marketing content rather than provide literal translations.

• Preferred: background in electronics, manufacturing, engineering, technology, or another technical B2B sector.

🏝️ Benefits

• Opportunity to work with a dynamic team in a growing market.

• Flexible working hours to accommodate project demands.

• Gain valuable experience in digital marketing within the Chinese market.