Digital Marketing Specialist

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Design and execute digital marketing strategies and promotional schedules for Neurodiverse Couples / Partners courses, coaching sessions, events, and programs.

• Partner with program personnel to define marketing priorities, audience messaging, and registration objectives.

• Manage campaigns across email, social media platforms, websites, and paid advertisements.

• Track campaign budgets, expenditures, registration outcomes, and overall effectiveness.

• Generate, segment, and send email campaigns utilizing Blackbaud Luminate Online.

• Develop, schedule, and oversee content on Facebook, Instagram, LinkedIn, and other pertinent platforms.

• Create graphics, marketing materials, and short-form videos with tools like Canva, Adobe Express, or similar applications.

• Update and maintain WordPress website pages, posts, and events using Gutenberg blocks.

• Execute basic HTML modifications and resolve routine website and platform issues.

• Conduct keyword research and apply SEO best practices.

• Develop, initiate, and oversee paid Google Ads campaigns.

• Evaluate digital marketing effectiveness using Google Analytics and other reporting tools.

• Compile campaign and post-event performance analyses.

• Collaborate with the Marketing and Communications team on organization-wide campaigns and initiatives.

• Investigate AI and other innovative technologies to enhance workflows and marketing productivity.

• Offer additional marketing assistance as required.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, or a related discipline.

• At least two years of digital marketing experience, ideally within nonprofit, education, event, or program marketing sectors.

• Proficiency with email marketing tools such as Blackbaud Luminate Online, Mailchimp, Constant Contact, or HubSpot.

• Experience in managing and updating WordPress websites, including Gutenberg blocks and basic HTML knowledge.

• Familiarity with managing organizational social media profiles and supporting paid digital advertising efforts.

• Knowledge of SEO techniques, keyword research, and organic search optimization.

• Experience with Google Analytics and digital marketing performance analysis.

• Practical experience with Google Ads, encompassing campaign creation, keyword research, and performance tracking.

• Excellent writing, editing, and content creation capabilities.

• Basic graphic design skills using Canva, Adobe Express, or similar software.

• Awareness of digital accessibility and inclusive communication methods.

• Strong organizational abilities and capacity to handle multiple projects and deadlines.

🏝️ Benefits

• Medical coverage through Mass General Brigham Health Plan.

• Delta Dental PPO Plus Premier dental insurance.

• Optional Blue 20/20 vision insurance.

• SIMPLE IRA retirement plan with a 3% employer match, subject to plan eligibility conditions.

• Options for healthcare and dependent care flexible spending accounts.

• Employer-funded HRA benefits for eligible employees enrolled in qualifying medical plans.

• Paid time off and sick leave in accordance with AANE policies.

• Reasonable accommodations for qualified applicants and employees with disabilities.