Digital Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Create eye-catching advertisements and social media graphics that effectively engage audiences and drive results.

• Plan and publish social media content utilizing platforms such as Meta Business Suite, Later, Buffer, and Hootsuite.

• Collaborate with marketing and leadership teams to manage the monthly content calendar.

• Monitor social media interactions, responding to comments and messages while identifying items that require attention.

• Analyze engagement, click-through rates, and reach metrics to inform future design decisions.

• Collaborate with various teams within the organization to develop professional presentations for clients, partners, leadership, and stakeholders.

• Transform rough drafts, outlines, and data into visually appealing slides, charts, and infographics.

• Create and maintain branded templates for presentations.

• Assist in the development of pitch decks, proposals, reports, and other materials for clients.

• Design both static and animated advertisements for platforms such as Facebook, Instagram, TikTok, LinkedIn, and others.

• Generate organic social media content, including feed posts, carousels, Stories, Reels covers, and short-form video graphics.

• Create ad variations for A/B testing and refine designs based on performance insights.

• Maintain and enhance visual branding across social media channels.

• Develop reusable templates for consistent content creation.

• Utilize AI tools to expedite conceptualization, generate ad variations, and streamline production, ensuring that final outputs are polished, original, and aligned with brand standards.

• Design display, banner, Google Ads, and retargeting creative materials.

• Develop graphics for email marketing, newsletter layouts, website banners, and landing page visuals.

• Create digital and print marketing collateral, including flyers, brochures, one-pagers, sales sheets, and event materials.

• Collaborate with the marketing team to create cohesive visuals across campaigns and channels.

⛳️ Requirements

• Basic skills in copywriting.

• Over 5 years of graphic design experience, particularly in digital or social media environments.

• Proficiency in designing presentations using PowerPoint, Google Slides, or Keynote.

• Strong understanding of layout, typography, color, and visual hierarchy, especially in small formats and on mobile devices.

• Ability to work efficiently, manage multiple projects and requests from various teams, and respond positively to feedback.

• Highly organized and disciplined with exceptional verbal and written communication skills.

• Familiarity with social media scheduling tools.

• Experience with both B2B and B2C brands.

• Proficient in modern AI tools for design and content creation, including Adobe Firefly, Canva’s AI capabilities, Midjourney, ChatGPT, and Claude.

• Skilled in Adobe Creative Suite, particularly Photoshop and Illustrator, and/or Figma.

• A portfolio that showcases strong design fundamentals and includes examples of social media graphics or advertisements.

• Experience with Meta Ads Manager or similar advertising platforms.

• Knowledge of Meta Pixel and ad performance tracking.

• Understanding of platform-specific advertising specifications and design best practices.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and remote work opportunities.

• Access to professional development and training programs.

• Comprehensive health and wellness benefits.

• Generous paid time off and holidays.

• Collaborative and inclusive work environment.