B2B Digital Marketing Specialist – Paid Media Focus

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take charge of Ruvixx’s B2B digital marketing strategy across paid, web, and organic channels to create a qualified sales pipeline.

• Lead the Digital team, establish priorities, oversee execution, and own performance outcomes.

• Enhance conversion rates through A/B testing, optimizing landing pages, conducting UX analysis, and refining lead-capture processes.

• Create, manage, and optimize B2B paid advertising campaigns on LinkedIn and Google Ads, with plans to expand into YouTube and programmatic advertising.

• Convert the Ideal Customer Profile into audience and account-based targeting strategies.

• Collaborate with the creative team on ad creation and platform requirements.

• Develop and improve measurement frameworks utilizing GA4, GTM, and Looker Studio.

• Provide reports on qualified opportunities, pipeline generated or influenced, attributable revenue, ROAS, CAC, and LTV:CAC metrics.

• Assist with B2B SEO efforts and coordinate both organic and paid visibility strategies.

• Work in alignment with Marketing Ops on lead flow, scoring, and nurturing within Marketo/Salesforce.

⛳️ Requirements

• Minimum of 3 years of practical B2B digital marketing experience across web, conversion, measurement, and paid channels.

• Extensive experience in B2B paid media, specifically with LinkedIn Campaign Manager and Google Ads.

• Proficient in A/B testing, landing page optimization, and UX principles.

• Strong knowledge of GA4, GTM, and Looker Studio.

• Comprehensive understanding of attribution modeling and B2B funnel analysis in lengthy, multi-touch sales cycles.

• Familiarity with B2B SEO and marketing automation tools (Marketo or Salesforce).

• Excellent communication skills, capable of translating complex data into clear narratives for Sales, MOPS, CS, and leadership teams.

• Ability to support recommendations with data.

• High level of ownership, capable of setting priorities, identifying opportunities, and seeing projects through to measurable outcomes.

• Practical, hands-on experience with AI for briefs, quality assurance, or content repurposing.

• Fluent in English.

• Resume must be submitted in English.

• Open to candidates located anywhere in LATAM.

🏝️ Benefits

• Salary increases to $2,000/month after a three-month trial period based on performance and experience.

• Full-time contractor position.

• Remote work opportunity available anywhere in LATAM.