E-commerce Digital Marketing Specialist – SEO, Paid Media

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, oversee, and enhance advertising campaigns on Facebook, Instagram, and Google.

• Analyze campaign performance, advertising expenditures, and return on ad spend (ROAS).

• Discover opportunities to enhance audience targeting, engagement, and online sales.

• Perform keyword analysis and boost website visibility on search engines.

• Refine product descriptions, website pages, and collections.

• Track organic traffic and find opportunities to enhance search performance.

• Plan and craft captivating content for Instagram, Facebook, and other social media platforms.

• Create short-form videos, Reels, graphics, captions, and promotional materials.

• Transform photography and video assets into marketing content.

• Ensure all content aligns with the brand's tone, identity, and visual direction.

• Oversee the Shopify store, including product listings, collections, promotions, and website updates.

• Design and manage email campaigns and automated customer journeys using Klaviyo or similar platforms.

• Build customer segments and campaigns for abandoned carts, welcome emails, and post-purchase follow-ups.

• Assist with seasonal campaigns and new product launches.

• Monitor website traffic, conversion rates, sales, and campaign effectiveness.

• Provide regular performance reports and actionable insights.

• Collaborate with founders, photographers, videographers, and other external partners.

• Support the digital marketing strategy as new products are introduced to the business.

⛳️ Requirements

• 3–5+ years of practical digital marketing experience, ideally within e-commerce or direct-to-consumer brands.

• Experience managing Shopify or similar e-commerce systems.

• Hands-on experience with Meta Ads and digital advertising campaigns.

• Working knowledge of SEO, keyword research, and website optimization.

• Strong content creation abilities, including proficiency in Canva and CapCut or similar tools.

• Familiarity with Klaviyo or other email marketing systems.

• Excellent written English skills and copywriting proficiency.

• Capability to work autonomously and manage multiple tasks effectively.

• Experience interacting with Australian customers or brands is highly advantageous.

• Availability to work full-time during Queensland business hours.

• Experience managing Google Ads, including Shopping and Performance Max.

• Background in gifting, beauty, lifestyle, homewares, or other consumer product brands.

• Experience with Amazon Seller Central or other online marketplaces.

• Experience launching a new e-commerce brand or product.

• Familiarity with AI-driven marketing and content creation tools.

🏝️ Benefits

• 100% Work From Home – no daily commute, office presence, or relocation required.

• Independent Contractor Arrangement – a chance to work independently under a service engagement rather than traditional employment.

• Professional Autonomy – candidates will set up their own home office and manage their working environment.

• Australian Business Exposure – gain direct experience supporting an Australian mortgage and finance broker.

• Potential Tax Efficiency and Competitive Professional Fee