CRM and Digital Marketing Specialist

This is a fully remote position, open to applicants in Italy.

📋 Description

• Develop captivating, customer-focused content for tactical CRM initiatives, encompassing emails, in-app push notifications, in-vehicle messages, and pop-ups.

• Generate innovative communication concepts and copy from the ground up.

• Review and refresh existing content as needed.

• Tailor messaging for various customer segments, communication goals, and touchpoints.

• Create and revise product and service descriptions for e-commerce platforms and digital interfaces.

• Break down technical information about connected services into clear, relevant customer advantages.

• Maintain content consistency and accuracy across e-commerce platforms, mobile apps, and other digital settings.

• Select and identify creative assets, images, and visual components that complement marketing messages.

• Ensure alignment of written content and visual elements with campaign objectives.

• Adjust content and asset choices for each communication channel and brand.

• Collaborate with CRM, Marketing, Product, and various internal teams to enhance customer communications.

• Coordinate with external agencies responsible for content translation and localization.

⛳️ Requirements

• Minimum of 2 years experience in Content Editing, Copywriting, Content Marketing, or Digital Marketing.

• Demonstrated experience in crafting marketing content, ideally for CRM campaigns and digital platforms.

• Exceptional written and spoken English, with proficient English copywriting skills.

• Fluent in Italian.

• Fluent in English (oral and written).

• Ability to translate technical product details into clear, engaging, and customer-friendly marketing messages.

• Strong understanding of digital communication channels, including email marketing, push notifications, mobile applications, and e-commerce platforms.

• Familiarity with CRM marketing practices and customer communication journeys.

• Experience working with multiple brands, external agencies, or international stakeholders is a plus.

• Knowledge of the automotive sector, connected services, or subscription-based business models is advantageous.

• Excellent writing and communication skills with a keen attention to detail.

• Creative mindset paired with a customer-oriented and analytical approach.

• Strong organizational and time management skills with the ability to juggle multiple content requests and meet deadlines.

• Team player who is comfortable collaborating with cross-functional and international teams.

• Proactive attitude and ability to work independently.

• Flexibility and adaptability in a dynamic, multinational environment.

🏝️ Benefits

• Customized career path with diverse missions and opportunities for skill development and technical leadership.

• Extensive training catalog offered through the internal Academy.

• Attractive social framework including telework agreements, childcare support, social coverage, flexibility, and soft mobility options.

• Opportunities to engage in R&D topics or take part in internal projects.

• Supportive team environment.