Lifecycle Marketing Technologist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute multi-channel lifecycle marketing strategies utilizing email, SMS, and in-app messaging.

• Create dynamic, personalized content using Liquid and Mustache logic, incorporating conditionals, loops, fallbacks, and data-driven content blocks.

• Set up and troubleshoot webhooks that transfer real-time event and user data between the marketing platform, product, CRM, and external tools.

• Collaborate with Product, Data, Martech, and Engineering teams to define event tracking, user attributes, and data that triggers journeys.

• Work with content and design teams to develop engaging campaigns tailored to specific customer segments.

• Segment customer lists and implement personalization for targeted communications.

• Create accurate email campaigns ready for deployment.

• Conduct A/B testing to enhance engagement and conversion rates.

• Oversee the lifecycle marketing calendar to ensure cohesive messaging across channels.

• Ensure adherence to GDPR, CAN-SPAM, TCPA, and SMS compliance guidelines.

• Monitor and evaluate the performance of lifecycle channels, optimize campaigns, and deliver actionable insights to stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent professional experience.

• Over 5 years of experience in email marketing, SMS, and in-app messaging, including strategy development, execution, and analysis.

• Proficient in HTML and CSS, with experience in table-based email layouts, inline styles, media queries, and client-specific rendering fixes.

• Strong JavaScript skills for developing landing pages, forms, custom tracking, and data manipulation.

• Demonstrated experience in writing Liquid and/or Mustache templates for advanced personalization and conditional content.

• Comprehensive understanding of customer data models, segmentation, and event-based triggers.

• Proven track record in A/B testing, segmentation, and personalization across channels, successfully driving increased engagement.

• Familiarity with email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA.

• Excellent communication and teamwork capabilities.

• Strong attention to detail and creative problem-solving skills.

• Ability to adapt to shifting priorities and meet deadlines effectively.

• Proactive approach focused on continuous improvement.

• Keen interest in learning and keeping up with industry trends.

• Strong multitasking abilities to ensure timely communication and deployments.

🏝️ Benefits

• Medical, dental, vision, life, and disability insurance.

• 401(k) plan.

• Paid holidays.

• Flexible paid time off, available as needed.

• Equity options in a rapidly growing startup.

• Monthly reimbursements for technology expenses.

• Employee assistance program.

• Flexible time off policies.

• Paid parental leave.

• Additional company benefits.