Lifecycle Marketing Specialist, Customer Journey

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of journey design requirements, customer experience, performance, and ongoing enhancement for designated lifecycle journeys.

• Convert journey direction into briefs, audience and content specifications, acceptance criteria, and success metrics.

• Collaborate with Campaign Operations/Marketing Operations during implementation and launch while ensuring accountability for customer and business results.

• Manage the Monthly Product Updates newsletter from content gathering and scheduling to performance analysis.

• Analyze journey performance and customer experience indicators, pinpoint gaps or risks, and suggest enhancements.

• Assist in the Mandrill-to-Marketo migration by creating briefs, mapping content, and outlining journey and content specifications.

• Monitor and report on journey progress, adoption rates, re-engaged contacts, renewal efforts, churn prevention performance, and overall journey health.

• Partner with creative, content, marketing operations, and analytics teams to create and evaluate campaigns.

• Conduct regular optimizations and tests, document insights, and propose enhancements.

• Leverage AI and automation to expedite drafting, reporting, and routine tasks while maintaining accountability for launches and outcomes.

• Oversee journey experience and optimization decisions, contributing insights to the Lifecycle strategy and prioritization.

⛳️ Requirements

• 2-4 years of experience in email, CRM, or lifecycle marketing.

• At least 1 year of B2B experience; familiarity with SaaS or enterprise software is advantageous.

• Proven experience in enhancing customer communications or lifecycle journeys using customer insights and performance data.

• Capability to write concise briefs, articulate journey requirements, and recommend experience enhancements.

• Working knowledge of marketing automation platforms and CRMs, including segmentation, dynamic content, and campaign tracking.

• Experience with Marketo and SFDC is preferred.

• Meticulous attention to detail and adherence to quality assurance practices.

• Ability to manage multiple programs and deadlines while working independently within established frameworks, intake rules, and launch protocols.

• Strong written and verbal communication skills.

• Customer-centric approach and enthusiasm for creating targeted user experiences.

• Interest in the evolving digital marketing landscape, including AI and intelligent automation.

• Bachelor's degree in marketing, business, or a related field.

• Must be authorized to receive and access commodities and technologies regulated under U.S. Export Administration Regulations.

🏝️ Benefits

• Health, pharmacy, optical, and dental care benefits.

• Paid time off.

• Sick leave.

• Short-term and long-term disability coverage.

• Life insurance.

• 401(k) contribution.

• Potential for restricted stock units for certain positions.

• Some interviews or new-hire training may be conducted in person at one of Motive's global offices.