Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Colombia, +3 more countries.

📋 Description

• Strategize, implement, and enhance lifecycle marketing initiatives across email, SMS, push notifications, and various digital platforms.

• Create customer engagement strategies aimed at acquisition, onboarding, activation, retention, and reactivation.

• Develop and oversee automated marketing workflows and customer journeys utilizing CRM and marketing automation systems.

• Segment customer demographics based on behaviors, preferences, and lifecycle phases.

• Design and refine personalized marketing campaigns to boost engagement, conversion, and retention rates.

• Organize campaign schedules, content needs, and execution timelines.

• Perform A/B testing on messaging, subject lines, audience segmentation, and overall campaign effectiveness.

• Track and evaluate open rates, click-through rates, conversions, retention, and customer lifetime value metrics.

• Compile performance reports and offer actionable insights based on campaign analytics.

• Collaborate with marketing, product, sales, and customer success departments.

• Identify areas for enhancement in marketing automation, customer engagement, and lifecycle processes.

• Ensure adherence to data privacy laws, consent requirements, and email marketing best practices.

• Keep abreast of advancements in CRM technologies, marketing automation tools, and lifecycle marketing trends.

⛳️ Requirements

• A minimum of 2 years’ experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.

• Proficient in English (C1 level).

• Excellent analytical, communication, and problem-solving abilities.

• Outstanding time management and organizational skills.

• Demonstrated experience in developing and executing customer lifecycle marketing campaigns.

• Practical experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud.

• Strong knowledge of customer segmentation, automated workflows, and tailored messaging.

• Experience in conducting A/B tests and optimizing campaigns using performance data.

• Familiarity with email marketing metrics, customer retention tactics, and conversion optimization.

• Capability to analyze marketing data and convert insights into actionable enhancements.

• Meticulous attention to detail with a proactive and results-oriented mindset.

• Ability to operate independently as well as collaborate with international teams.

🏝️ Benefits

• Work remotely with true flexibility and freedom.

• Earn in USD with compensation that reflects your expertise.

• Enjoy dedicated paid time off.

• Fully sponsored international certifications.

• Access to coworking spaces globally.

• Opportunities for English language development.

• Engage in international team activities.

• Receive personalized gifts and a welcome kit.

• Participate in a referral program with earnings.