Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, develop, and enhance multi-channel lifecycle campaigns utilizing email, in-app messaging, and SMS.

• Oversee campaigns focused on onboarding, activation, engagement, retention, win-back, and expansion phases.

• Manage segmentation and lifecycle stage definitions within HubSpot.

• Ensure seamless transitions between marketing, sales, and customer success teams.

• Develop and sustain nurture tracks for MQLs, trial users, and post-sale clients.

• Collaborate with Analytics and Operations to define, monitor, and report on lifecycle metrics and campaign effectiveness.

• Detect and resolve data integrity challenges throughout the lifecycle funnel.

• Conduct A/B testing on messaging, timing, and communication channels.

• Work alongside Content and Design teams to create lifecycle-specific creative materials.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Communications, Business, or relevant experience.

• Over 3 years of experience in lifecycle, retention, or CRM marketing, preferably within B2B SaaS or fintech sectors.

• Extensive experience with HubSpot, including workflows, segmentation, and lifecycle stage management.

• Proven history of developing nurture programs that significantly impact key business metrics (pipeline, activation, retention, NRR).

• Background in payments, fintech, or other regulated B2B industries is advantageous.

• Strong analytical capabilities with the skill to independently extract and interpret data to inform campaign strategies.

• Demonstrated ability to collaborate cross-functionally with Sales and Customer Success teams on lifecycle and handoff procedures.

• Exceptional written communication skills, with the capacity to craft engaging lifecycle copy or guide creators effectively.

• High adaptability to ambiguity and a proactive approach focused on establishing infrastructure rather than merely executing existing campaigns.

• Familiarity with SQL, Business Intelligence tools (Looker, Tableau), product-led growth strategies, and in-app messaging tools is a plus.

• Must possess authorization to work in the United States; sponsorship is not available.

🏝️ Benefits

• Medical, Dental, & Vision Coverage

• Flexible Paid Time Off

• 401(k) + Match

• Mental Health Support & Well-Being Program

• Paid Maternity & Paternity Leave

• Education Assistance

• Company-funded Lifestyle Spending Account