Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Develop, organize, test, and launch weekly email campaigns utilizing Klaviyo.

• Implement acquisition and retention lifecycle flows.

• Design and modify flow logic, triggers, filters, splits, delays, and audience segments.

• Apply approved copy and design modifications across email campaigns.

• Set up A/B tests for subject lines, content, timing, and promotional offers.

• Monitor performance of campaigns and flows, identifying areas for improvement.

• Maintain calendars for lifecycle, email, and organic social media activities.

• Assist with list hygiene, suppression management, and ensuring email deliverability.

• Coordinate Klaviyo activities with Recharge and customer data.

• Transform broader marketing themes into channel-specific social media content.

• Craft captions and schedule posts for Instagram and TikTok.

• Repurpose user-generated content, customer reviews, paid creative, founder content, and educational materials.

• Facilitate community management by overseeing comments, basic direct messages, and overall engagement.

• Create briefs for static ads, UGC, creator content, and landing-page concepts.

• Develop hooks, headlines, creative angles, and variations of content.

• Conduct research on competitor campaigns, advertising trends, and customer insights.

• Keep creative testing trackers, content libraries, and marketing documentation up to date.

• Draft, revise, format, and publish blog content on Shopify.

• Prepare recaps of campaign performance and refresh marketing trackers.

• QA links, UTMs, personalization, and mobile layouts.

• Coordinate assets and follow up with agencies, creators, partners, and vendors.

• Ensure the accurate and timely publication of approved campaigns and content.

⛳️ Requirements

• Proven experience in executing lifecycle or email marketing campaigns.

• Practical experience using Klaviyo to construct campaigns, flows, segments, and tests.

• Experience in supporting organic social media and content calendars.

• Strong skills in copywriting and editing across email, social media, and digital content.

• Ability to translate marketing strategies and meeting outcomes into clear execution plans and briefs.

• Meticulous attention to detail when reviewing links, tracking parameters, personalization, and layouts.

• Experience in monitoring marketing performance and generating basic reports.

• Exceptional organizational and time-management abilities.

• Capacity to manage multiple campaigns, deadlines, and stakeholders simultaneously.

• Advanced proficiency in English communication, both written and verbal.

• Ability to work independently within a remote and collaborative framework.

• Familiarity with Recharge, Shopify, or similar e-commerce platforms.

• Understanding of customer acquisition, retention, and lifecycle marketing strategies.

• Knowledge of email deliverability, list hygiene, and suppression practices.

• Experience in creating briefs for paid social campaigns, UGC, and creator-led content.

• Familiarity with A/B testing and analyzing creative performance.

• Experience in conducting competitive research and recognizing emerging content trends.

• Awareness of SEO-informed content creation and blog publishing.

• Ability to identify successful ideas and adapt them across email, organic social, and paid media channels.

🏝️ Benefits

• Long-term contract availability.

• Fully remote work within the LATAM region.

• Supportive, collaborative, and inclusive workplace environment.

• Opportunities to engage in innovative projects.

• Career advancement in a nurturing environment.

• Collaboration with skilled professionals across the region.