Lifecycle Marketing Manager, Expansion

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of strategy, requirements, performance, and optimization for key revenue-generating lifecycle initiatives, which include PLG, PQL conversion, cross-sell, attach, expansion, and reactivation.

• Recognize and articulate customer growth opportunities utilizing insights from customer data, product performance, and overall metrics.

• Establish journey strategy, customer experience frameworks, messaging, target audiences, sequencing, channel roles, and success criteria.

• Facilitate alignment across Product Marketing Management (PMM), Product teams, Sales, and Legal regarding campaign timing, eligibility criteria, and follow-up procedures.

• Transform the approved journey strategy into actionable requirements and acceptance criteria; collaborate with Campaign Operations and Marketing Operations for execution.

• Define and monitor key performance indicators such as attach rates, trial conversion rates, and pipeline impact.

• Provide insights and actionable recommendations to leadership and the broader team.

• Collaborate with analytics and marketing operations to coordinate cross-sell initiatives, expansion attribution, and PQL performance measurement.

• Make informed day-to-day decisions regarding journey management and suggest trade-offs for assigned initiatives.

• Experiment and learn across different audiences, messaging, offers, triggers, and measurement techniques.

• Oversee outcome analysis and prioritize optimization efforts in partnership with the Analytics team.

• Leverage AI and automation to streamline drafting, reporting, and routine tasks while maintaining accountability for results.

⛳️ Requirements

• 4-6 years of experience in email, CRM, and/or lifecycle marketing.

• A minimum of 2+ years in a B2B environment.

• Experience in SaaS or enterprise software is advantageous.

• Demonstrated ability to manage conversion, cross-sell, expansion, or PLG initiatives while meeting revenue and pipeline objectives.

• Familiarity with CRMs, including Marketo and Salesforce; experience with Pendo is preferred.

• Understanding of pixel tracking, attribution, and campaign performance metrics.

• Proven experience in cross-functional collaboration, stakeholder alignment, and project management.

• Excellent communication skills and the ability to convey data-driven insights and strategies effectively.

• Capability to turn ambiguity into structured plans and operate with a significant level of independence.

• Customer-centric approach and enthusiasm for developing targeted user experiences.

• Strong attention to detail and organizational skills.

• Knowledge of the evolving digital marketing landscape, including AI and advanced automation techniques.

• Bachelor’s degree in marketing, business, or a related discipline.

• Candidates must be authorized to receive and access commodities and technologies regulated under U.S. Export Administration Regulations.

🏝️ Benefits

• Comprehensive health, pharmacy, optical, and dental care benefits.

• Paid time off.

• Sick leave.

• Coverage for short-term and long-term disabilities.

• Life insurance.

• 401(k) retirement plan contribution.

• Potential for restricted stock units for certain positions.

• Some interviews or onboarding training may take place in person at a global office.